Blog: What's New at MCA

Grains Week 2025: Farmers Take Their Priorities to Parliament Hill

Every year, Grain Growers of Canada (GGC) brings grain producers to Ottawa for Grains Week, a focused day of meetings, discussions and events designed to ensure that growers’ priorities are front and centre with parliamentarians. It is one of the most important advocacy efforts we undertake each year, connecting the realities of grain farming directly to the policy decisions that shape our sector.

This year’s Grains Week featured more than 30 meetings with ministers, secretaries of state, MPs, senators and senior staff, capped off by a well-attended Parliamentary reception that drew more than 150 guests from Parliament Hill. Farmers were divided into regional groups to cover as much ground as possible, sharing how federal decisions impact operations and outlining solutions to strengthen the competitiveness of Canadian grain.

In a single day of co-ordinated meetings, GGC members from across the country met with key decision-makers, beginning with a breakfast meeting with Minister of Agriculture and Agri-Food Heath MacDonald, to discuss how grain farmers and government can work together to advance shared priorities. Throughout the day, producers met with many others, including Leader of the Official Opposition Pierre Poilievre, Parliamentary Secretary to the Prime Minister Kody Blois and Parliamentary Secretary to the Minister of Agriculture and Agri-Food Sophie Chatel.

Meetings also included influential voices such as Finance Committee Chair Karina Gould, Secretary of State for Rural Development Buckley Belanger, Parliamentary Secretary to the Minister of Finance Ryan Turnbull, as well as critics and committee members from across party lines. In the Senate, we met with long-standing agricultural advocates, including senators Rob Black and Mary Robinson.

Across every meeting, our message was consistent: producers are ready to be part of the solution, but they need government to remove the barriers holding the sector back.

Our advocacy focused on four key issues. Farmers emphasized the need to reset Canada’s trade relationships and defend tariff-free access to key markets like the United States and China. With more than 70 per cent of Canadian grain exported, trade disruptions and new tariffs have a direct impact on farm incomes. Attendees urged the government to make agriculture a top priority in trade negotiations and to actively defend CUSMA in the upcoming 2026 review.

The second focus was trade-enabling infrastructure. Canada’s grain supply chain is under pressure, with the Port of Vancouver already at capacity and chokepoints like the Second Narrows Rail Bridge leaving the system vulnerable. Farmers made it clear that without urgent federal investment in ports, rail and bridges, delays will continue to erode both income and market confidence.

The third issue was the urgent need to reinvest in agricultural research and development. Total public spending in research has declined by nearly $200 million over the past decade, putting farmers at a disadvantage globally. We called for renewed federal support for Agriculture and Agri-Food Canada’s breeding and innovation programs, along with stronger partnerships that keep farmers directly involved in setting research priorities.

Finally, farmers reinforced the need to protect family farms by permanently reversing the capital gains tax increase. While government has signalled a possible reversal, the hike remains scheduled for January 2026, leaving uncertainty for farm families. For producers, their land and equipment are their retirement savings, and this tax would make it harder for the next generation to take over.

Beyond meetings, our message was visible throughout Ottawa. Advertisements downtown and in The Hill Times, along with targeted digital outreach, reinforced farmers’ priorities for trade, infrastructure, research and fair taxation.

The week concluded with GGC’s board of directors meeting and participation in stakeholder receptions, where members connected with industry partners and set advocacy priorities for the year ahead. To cap off the week, we were able to celebrate the association’s first ever recognition, receiving a Canadian Society of Association Executives (CSAE) Award of Excellence for our Protect Family Farms campaign that opposed the capital gains tax hike.

Grains Week is about ensuring farmers are heard where it matters most. By bringing producers face-to-face with decision-makers, we are making sure the future of Canadian grain farming is shaped by those who know it best.

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Roots to Results Webinar Series: tips, tricks and strategies for successful farm businesses

MCA_SM_Webinar Roots to Results series Generic X

Want to brush up on your farm business management skills and learn new ways to maximize value for your operation?

Our new Roots to Results Webinar Series is your one-stop-shop for grain marketing strategies, tax considerations, farm finance tips, innovative crop insurance options and so much more.

Detailed descriptions of every webinar in the series can be found at the links below. Registration is now open for all webinars, so mark your calendar and register today! 

Roots to Results Webinar Series Lineup

Planning Without Prediction: Using Data to Improve the Odds
Speaker: Chuck Penner, LeftField Commodity Research
Date: Nov. 18, 2025
Learn more

Harvesting the Future: Farm Succession Planning & Tax-Smart Strategies
Speaker: Edith Frison, MNP
Date: Dec. 2, 2025
Learn more

Staying Ahead of the Curve
Speaker: Evan Shout, Maverick Ag
Date: Jan. 6, 2026
Learn more

Beyond Basic Coverage: Unlocking the Value of Crop Coverage Plus
Speaker: David Van Deynze and Scott Clayton, Manitoba Agricultural Services Corporation
Date: Feb. 4, 2026
Learn more

Smart Financing for Manitoba Farmers
Speaker: Svetlana Penner, Manitoba Crop Alliance
Date: March 3, 2026
Learn more

Sign up now for our 2025 Corn Yield Competition

Manitoba Crop Alliance (MCA) is looking for participants for the 2025 Corn Yield Competition!

All entrants must be farmer members of MCA.

Prizes will be awarded as follows at the CropConnect Conference banquet, which will be held on Feb. 11, 2026:

  • 1st Prize – $1,000 and a wall plaque (sponsored by the company with the winning hybrid)
  • 2nd Prize – $500 and a wall plaque
  • 3rd Prize – $300 and a wall plaque
  • 4th and 5th Prize – Receive a wall plaque

Instructions for entering the yield competition

Please review the instructions and keep them in mind as you are scouting for the very best spot in your field. Even if you don’t have your spot(s) picked out, you can still enter early!

For more information or to enter, please contact:

Morgan Cott
Agronomy Extension Specialist – Special Crops
Manitoba Crop Alliance
204-750-2489
morgan@mbcropalliance.ca

A Combine to Customer experience

By Andrew Hector, Agronomy and Extension Specialist – Cereal Crops

Annually, during the winter months long after the combines have finished rolling, Cereals Canada offers a one-of-a-kind program called Combine to Customer. This program connects farmers to how their grain is used in the global marketplace. Canadian cereal grains are some of the highest-quality grains produced in the world and are used in numerous goods, such as breads, noodles, pastas, crackers and more. This program illustrates why.

Taking place at Cereals Canada’s facilities in Winnipeg, this hands-on course provides insights into the quality requirements end-users are seeking, the impact of wheat grading factors on end-use quality, the variety development and registration system, and much more. It really helps provide context to why your elevator or grain buyer needs a specific falling number minimum or other quality requirements. It also answers questions around why common farm management practices are used in western Canadian production systems. 

Additionally, the program showcases the Cereals Canada facilities and how much work and technology goes into the evaluation of grain and end-use product quality. There are demonstrations of technical equipment that measures variables relating to flour quality, dough strength and bread structure. The Canadian grain market outlook and major export markets are also covered through in-person classroom projects.

At the end of the experience, this program provided me and other participants with a much deeper understanding of what happens after grain leaves the farm and why Canadian cereals are viewed as a premium product around the world.

For more information about the program, visit combinetocustomer.ca.

We’re Hiring: Research Program Manager – Cereal Crops 

We are seeking a full-time, permanent Research Manager Cereal Crops to join our dynamic team to execute Manitoba Crop Alliance’s spring wheat, winter wheat and barley research program.

The Research Program Manager – Cereal Crops is responsible for executing MCA’s cereal crops research program ensuring integration of research investments with MCA’s mission and objectives, under the supervision of the Chief Operating Officer.

The individual who joins the MCA team must have a passion for agriculture and will work with our growing research program to develop a strategy for research investment that is consistent with our strategic goals for the organization. We want a self-starter, highly motivated person with a positive and team-oriented attitude.

Click here to view the full job posting, including duties and responsibilities, desired qualifications and experience, and working conditions of the position.

To apply, please forward a resume and letter of interest by email to darcelle@mbcropalliance.ca. The application deadline for this position is Sept. 22, 2025, at 4:30 pm CT.

We thank all applicants. Only those selected for an interview will be contacted.

Meet Manitoba Crop Alliance’s 2024-25 high school bursary recipients

MCA_2024-25 HS Bursary Recipients Graphic_X

Manitoba Crop Alliance (MCA) is proud to support agriculture’s next generation. MCA’s bursary program is designed to assist with the financial needs of students pursuing education in a field that will benefit the agriculture sector.

Six graduating high school students from Manitoba have been awarded with bursaries valued at $1,000 each. The six bursary recipients are Rylan Wubbe from La Riviere, Peyton Tolton from Kenton, Caroline Anne McConnell from Cromer, Taylor Unrau from Douglas, Dane Bergen from Carman, and Elizabeth Woodason from Erickson.

“I’d like to congratulate this year’s high school bursary recipients and wish them all the best as they continue their education,” says MCA chair Jonothan Hodson. “MCA is proud to support agriculture’s next generation, and I can’t wait to see these promising, young individuals make their mark on our industry.”

To qualify for these bursaries, applicants did not need to be continuing into an agriculture-specific program. However, they did need to clearly articulate how their continued studies would help them benefit the agriculture industry.

Learn more about this year’s recipients

 

MCA Strategic Plan – Year One Wrap Up

It has been one full year since Manitoba Crop Alliance (MCA) released its 2024-27 strategic plan. Over this last year, MCA staff have worked hard to achieve the vision set out by the board of directors and crop committee delegates. Below is a recap of the wins and challenges from MCA’s efforts to execute year one of the strategic plan. If you are interested in what the future of MCA looks like, click here to view year two of our strategic plan.

This three-year plan was developed in 2024 to consciously guide MCA’s future. The plan consists of three Big Goals that will be achieved over the next three years. The plan also consists of nine sub-goals, known as Step Goals. Each Big Goal has three associated Step Goals, which are annual benchmarks and priorities that are to be achieved in a one-year timeframe.

Big Goal #1: Innovate our communications program to increase awareness and engagement with our farmer members.

Step Goal #1: Equip MCA staff to better understand the most effective ways to engage with our farmer members.

  • This Step Goal required staff to redefine how they approach communicating and engaging with farmers to ensure genuine programming impact. Step Goal #1 was completed and built a strong foundation for continued innovation of MCA’s communications program.
  • Major win: MCA staff members completed additional communication training to better understand the most effective way of communicating with our farmer members.

Step Goal #2: Conduct audience research and generate ideas for engagement and awareness that can be implemented through our communications frameworks.

  • Progress on Step Goal #2 has been meaningful but delayed. Due to the breadth of Step Goal #2, robust research is required to guarantee all audience inputs are folded into the development of the new communication framework.

Step Goal #3: Identify strategic communications initiatives informed by training and research that directly address the needs of our farmers members

  • No progress on Step Goal #3 occurred during 2024-25.

Big Goal #2: Discover and fund ground-breaking research.

Step Goal #4: Identify key priorities for investment to build Manitoba research capacity

  • MCA staff identified and met with research partners to understand Manitoba’s agricultural research capacity gaps. These meetings culminated in the identification of key gaps and potential solutions.
  • Major win: three priorities for support were identified and brought forward to the MCA board of directors.

Step Goal #5: Secure north/south partnerships to develop mutually beneficial research collaborations and investment opportunities.

  • Partnerships are key relationships that increase research capacity by leveraging talents and facilities to fulfill knowledge gaps. Corn and sunflowers were identified as the two crops with an absence of research partnerships and were prioritized in this Step Goal. Through in-person and online meetings, strong connections were established with funding organizations and research institutions.
  • Major win: MCA became a voting member of the National Sunflower Association and collaborator with the North Dakota Corn Council. Both partnerships have led to MCA research priorities being fulfilled.

Step Goal #6: Expand Research on the Farm (ROTF) program.

  • Over the last year, MCA’s ROTF program grew in the number of protocols offered and trials conducted. Additionally, a revamped website presentation has made it easier for ROTF trial data to be accessed and used by farmers.
  • Major win: MCA introduced five new protocols for the 2025 growing season, including MCA’s first whole farm protocol.

Big Goal #3: Explore areas for bold investment that unlocks hidden potential and fuels historic progress.

Step Goal #7: Conduct a study to identify value-added opportunities in Manitoba that would open new markets for MCA commodities.

  • MCA encountered several roadblocks in pursuit of Step Goal #7. As a result, this Step Goal was not completed.

Step Goal #8: Increase support to consumer outreach initiatives that educate and inspire the next generation.

  • MCA worked with Agriculture in the Classroom – Manitoba (AITC-M) to build upon their already strong programing to ensure young people gain an early understanding of farming and where their food comes from.
  • Major win: MCA made a historic investment of $195,000 in AITC-M’s classroom garden program. Read the full announcement here.

Step Goal #9: Conduct a “hopes and dreams” assessment with our partners in research and market development to highlight future opportunities for investment.

  • MCA staff reviewed and evaluated proposals from research and market development partners. All participating organizations had a shared vision and commitment to ensuring Manitoba farmers thrive.
  • Major win: MCA identified multiple new opportunities for bold investment to make historic changes for Manitoba farmers.

Introducing Year Two of MCA’s Strategic Plan

Introduction

Manitoba Crop Alliance (MCA) recently developed and released new Step Goals and tweaked Big Goals for year two of its strategic plan. The newly developed Step Goals establish a bright and bold direction for the next year, while the Big Goals tweaks focus and specify MCA’s overarching goals over the next two years. The MCA board of directors and staff worked collaboratively to make these updates. Below is the breakdown of year two of the strategic plan. For a look back on the activities, achievements and challenges from year one of the strategic plan, please click here.

Big Goal Tweaks

There were a few tweaks made to Big Goals, most notably the wording of Big Goal #2. The new wording is more descriptive, emphasizing the intent to build research capacity for the benefit of Manitoba farmers. This change has made the Big Goal more specific and will guide MCA choices towards realizing our strategic vision.

  • Big Goal #2: Strengthen research capacity for the benefit of Manitoba farmers.

New Step Goals

  • Eight new Step Goals were developed spanning all three Big Goals. Many (but not all) of the new Step Goals build on the results of last year’s.
  • The newly developed Step Goal #1 is a continuation of two Step Goals from last year that weren’t completed.

Below is MCA’s strategic plan for 2025-26. Stay tuned for more information regarding MCA’s strategic plan, which will be shared on our website and in our print and digital publications!

MCA-funded research at the 2024 Manitoba Agronomists’ Conference

On Dec. 11 and 12, 2024, Manitoba agronomists met to discuss the latest developments in pest, crop and soil management. This year, the conference theme was “Strategies for Winning Agronomic Battles: A Case Study on Herbicide Resistant Weeds.” Much of the research shared at the Manitoba Agronomists’ Conference was funded in part by Manitoba Crop Alliance (MCA). Below is a summary of the posters shared that feature MCA-funded research.

Crop Management

Climate and Fall Shoulder Cover Crops: Where Do They Intersect?  
Emmanuel Agyapong, Afua Mante, Yvonne Lawley, Francis Zvomuya, University of Manitoba

            (Abstract) (Poster PDF)

Response of lodging-related morphological traits of wheat to nitrogen fertilization and plant growth regulator 
Gurnoor Kaur, Ginelle Grenier, Douglas J. Cattani, Pham Anh Tuan, Belay T. Ayele, University of Manitoba

            (Abstract) (Poster PDF

Genomic analysis of preharvest sprouting associated alpha amylase activity in barley  
Rui Wang, Gurkamal Kaur, Belay T Ayele, University of Manitoba, Marta S Izydorczyk, Canadian Grain Commission, Dean Spaner, University of Alberta, Aaron D Beattie, University of Saskatchewan, Ana Badea, Agriculture and Agri-Food Canada

            (Abstract) (Poster PDF)

Identification of genetic loci for lodging resistance in spring wheat (Triticum aestivum L.) 
Ginelle Grenier, Curt McCartney, Belay T. Ayele, University of Manitoba, Muhammad Iqbal, Dean Spaner, University of Alberta, Gavin Humphreys, Agriculture and Agri-Food Canada

            (Abstract) (Poster PDF)

Optimizing Pea Production in Manitoba Rotations: Yield and Quality  
Ramona Mohr, Mohammad Khakbazan, Yong Min Kim, Maria Antonia Henriquez, Monika Gorzelak, Agriculture and Agri-Food Canada

            (Abstract) (Poster PDF)

On-Farm Understandings: Assessing the Impact of Seeding Rates on Wheat and Sunflower Grain Yield and Quality through On-Farm Trials  
Andrew Hector, Morgan Cott, Manitoba Crop Alliance

            (Abstract) (Poster PDF)

Are Intercropped Cover Crops Compatible with Canola Weed Management?  
Janelle Gawiak, Yvonne Lawley, University of Manitoba, Maryse Bourgault, University of Saskatchewan, Linda Gorim, University of Alberta

            (Abstract) (Poster PDF)

Pest Management

Effect of integrated crop management strategies on weed control and crop yield in wheat  
Uthpala Ekanayake, Rob Gulden, Jonathan Rosset, Dilshan Benaragama, University of Manitoba, Chris Willenborg, University of Saskatchewan

            (Abstract) (Poster PDF)

Fusarium Head Blight Risk Mapping Tool – 2024 Summary  
Paul Bullock, Timi Ojo, Manasah Mkhabela, Jamie Wan, Taurai Matengu, Henrique Carvalho Dept of Soil Science, University of MB, MB Agriculture

            (Abstract) (Poster PDF)

Assessing crop and weed management impacts on wheat crop and weeds through drone-based remote sensing 
Shirmith Nirmal, Rob Gulden, Dilshan Benaragama, University of Manitoba, Steve Shirtliffe, Christian Willenborg, University of Saskatchewan

            (Abstract) (Poster PDF)

Soil Management

Effects of Tile Drainage on Soil Salinity in Southwestern Manitoba Soils  
David Whetter, AgriEarth Consulting Ltd, Bruce Shewfelt, PBS Water Engineering Ltd

            (Abstract) (Poster PDF)

Co-Composting with Struvite: Enhancing Phosphorus Availability in Low-P Prairie Soils  
Amanda Desrochers, Inoka Amarakoon, Joanne Thiessen Martens, University of Manitoba

            (Abstract) (Poster PDF)

Linking Optimal Nitrogen Management Practices to Soil Moisture Conditions
Carlie Johnston, Xiaopeng Gao, Rotimi Ojo, University of Manitoba, Ramona Mohr, Agriculture and Agri-Food Canada

            (Abstract) (Poster PDF)

During the soil management session, MCA whole farm specialist Ashley Ammeter also presented on the topic of crop residue management. A recording of that presentation is available on the University of Manitoba Faculty of Agricultural and Food Sciences YouTube Channel.

For a full list of poster presentations and speakers from the 2024 conference, visit the Manitoba Agronomists’ Conference website. Recordings of all presentations from the conference are available on the University of Manitoba Faculty of Agricultural and Food Sciences YouTube Channel.

Thank you to the conference partners, University of Manitoba, Manitoba Agriculture and the Prairie Certified Crop Advisor Board, for hosting an excellent conference!

Meet Manitoba Crop Alliance’s 2024-25 post-secondary bursary recipients

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Manitoba Crop Alliance (MCA) is proud to support agriculture’s next generation. MCA’s bursary program is designed to assist with the financial needs of students pursuing education in a field that will benefit the agriculture sector.

Six post-secondary students from Manitoba have been awarded with MCA 2024-25 bursaries valued at $2,000 each. The 2024-25 bursary recipients are Mika Cleave from Ochre River, Noah Kaminsky from Brunkild, Chad Pouteau from Mariapolis, Layne Thompson from Ochre River, Jadyn Wiebe from Plum Coulee, and Abby Mazier from Justice.

“Educating and inspiring the next generation is a strategic priority for our organization,” says MCA chair Robert Misko. “Each of our bursary recipients has chosen to pursue their passion and expand their knowledge, and I hope they will eventually use that knowledge and passion to advance our industry.”

Bursary applicants needed to meet the following criteria:

  • Have completed a minimum of one year (two terms) of post-secondary education at the college or university level (diploma or degree) and are enrolled full-time for the 2024-25 school year in an agricultural program within Canada.
  • Have achieved a minimum cumulative grade point average (GPA) of 3.0.
  • Have an interest in wheat (spring or winter), corn, barley, flax or sunflower crops, or agriculture in general, as demonstrated in a brief, one-page letter.
  • Are from a farm that is a member in good standing with MCA
  • Have not previously been awarded an MCA post-secondary bursary (past high school bursary recipients remain eligible for a post-secondary bursary).

An independent selection committee was contracted to evaluate the applicants based on their connection to or interest in agriculture, explanation of why they decided to enrol in an agriculture-related post-secondary program, how they hope to benefit the agriculture industry once they have graduated and are in the workforce, and their academics and writing skills.

This year, the selection committee included Curtis Cavers, an agronomist with Agriculture and Agri-Food Canada based in Portage la Prairie, and Loveleen Kaur Dhillon, the agronomist in residence for special crops at the University of Manitoba.

Born and raised in southern Manitoba, Cavers holds a bachelor of science in agriculture, majoring in soil science, and a master’s degree from the University of Manitoba. Prior to assuming her current role at the University of Manitoba, Dhillon completed her PhD in plant science at the University of Saskatchewan and was working as a post-doctoral fellow.

Thank you to the selection committee for evaluating the bursary applications and congratulations to the 2024-25 bursary recipients!

Meet the MCA 2024-25 bursary recipients

 

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