Market Development & Access

Consumer Outreach

Consumers and end-use customers play a very important role in agriculture. Finding new ways to reach this audience to provide them with information on how they can use the products produced by the crops we represent, along with factual, science-based knowledge about how farmers grow these crops is very important to Manitoba Crop Alliance (MCA). Learn more about how MCA is connecting with consumers and end-use customers below.

Great Tastes of Manitoba

We are proud to sponsor the television series, Great Tastes of Manitoba (GTOM), as they reach out to consumers to share stories about how food is produced in Manitoba and provide tips for choosing and preparing locally grown ingredients.

For season 34 of GTOM, we partnered with Winnipeg Registered Dietitian Jessica Penner to develop and share some healthy and delicious recipes that showcase our crops. We also worked with GTOM to produce two farmer profile videos: one featuring Korey Peters and his family on their farm at Randolph, MB, and the other featuring Dean Buchanan and his family on their farm at Crystal City, MB (coming soon!). 

You can stream our episodes of GTOM on demand at greattastesmb.ca or on the @GreatTastesTV YouTube channel.

Videos
This young farmer finds efficiencies by using technology and modern machinery, working together with multiple generations of his family, and making TikTok videos from his tractor cab. Click here to read Korey's full story ► https://greattastesmb.ca/farmers/what-about-wheat/ Subscribe here for weekly stories of Manitoba farm families and agricultural innovation ► https://www.youtube.com/user/GreatTastesTv/ Join our communities: Facebook: https://www.facebook.com/GreatTastesMB Instagram: https://www.instagram.com/greattastesmb/ Pintrest: https://www.pinterest.ca/greattastesmb/ Twitter: https://twitter.com/greattastesmb

This young farmer finds efficiencies by using technology and modern machinery, working together with multiple generations of his family, and making TikTok videos from his tractor cab. Click here to read Korey's full story ► https://greattastesmb.ca/farmers/what-about-wheat/

Subscribe here for weekly stories of Manitoba farm families and agricultural innovation ► https://www.youtube.com/user/GreatTastesTv/

Join our communities:
Facebook: https://www.facebook.com/GreatTastesMB
Instagram: https://www.instagram.com/greattastesmb/
Pintrest: https://www.pinterest.ca/greattastesmb/
Twitter: https://twitter.com/greattastesmb

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YouTube Video tydwc45iuNE

Manitoban Wheat Farmer has a passion for sharing stories of farm life

Great Tastes of Manitoba

There are many factors that contribute to the sustainability of a farm business. The environment is a major consideration, but farmers would not be effective stewards of the environment without also considering economic viability and quality of life for those working on the farm. Many of the farms we have visited have been managed by the same families for multiple generations; keeping a business in operation for over a hundred years is a major feat. Despite the constant market variability and high stress nature of farming, many highly skilled, well-educated young people are returning to farms across Manitoba. Sally is a grain farmer from Westman, and she and her three siblings have all returned to work in the family farm business after spending time away, bringing their spouses and young families with them. They credit their success to their parents' willingness to involve them in the farm early, for having a plan for succession, and for welcoming innovation and opportunities that have created a fulfilling role for each of them. Subscribe to meet more Manitoba farm families: https://www.youtube.com/user/GreatTastesTv/ Follow Great Tastes of Manitoba on Social Media: Facebook: https://www.facebook.com/GreatTastesMB Twitter: https://twitter.com/greattastesmb Instagram: https://www.instagram.com/greattastesmb/ Pintrest: https://www.pinterest.ca/greattastesmb/ For more information about #MBFarms & #MBFoods, recipes, full episodes and more please visit www.greattastesmb.ca

There are many factors that contribute to the sustainability of a farm business. The environment is a major consideration, but farmers would not be effective stewards of the environment without also considering economic viability and quality of life for those working on the farm. Many of the farms we have visited have been managed by the same families for multiple generations; keeping a business in operation for over a hundred years is a major feat. Despite the constant market variability and high stress nature of farming, many highly skilled, well-educated young people are returning to farms across Manitoba.

Sally is a grain farmer from Westman, and she and her three siblings have all returned to work in the family farm business after spending time away, bringing their spouses and young families with them. They credit their success to their parents' willingness to involve them in the farm early, for having a plan for succession, and for welcoming innovation and opportunities that have created a fulfilling role for each of them.

Subscribe to meet more Manitoba farm families:
https://www.youtube.com/user/GreatTastesTv/

Follow Great Tastes of Manitoba on Social Media:
Facebook: https://www.facebook.com/GreatTastesMB
Twitter: https://twitter.com/greattastesmb
Instagram: https://www.instagram.com/greattastesmb/
Pintrest: https://www.pinterest.ca/greattastesmb/

For more information about #MBFarms & #MBFoods, recipes, full episodes and more please visit www.greattastesmb.ca

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YouTube Video 6YuytVZxjSQ

Sustainable Succession

Great Tastes of Manitoba

Manitoba farmers are passionate about what they do, how they do it and who they do it for. They have great stories to tell about how the food they grow is produced in a safe, sustainable way. For the second time, Manitoba Crop Alliance (MCA) was proud to work with local television cooking show Great Tastes of Manitoba and Frank Digital over the summer to produce this video featuring one of our farmer members Dean Toews. Dean lives and farms at MacGregor, Manitoba. He is married with four kids (ages 7 to 17) and farms with his semi-retired parents, two brothers and their families. They grow 4000 acres of crop including corn, sunflower, soybeans, edible beans, and wheat. The farm also does approximately 7000 acres of custom work every year, including custom planting, strip-tilling, and harvest. The farm has been in the Toews family for three generations and together, the family is in constant pursuit of bettering the land and bettering their production practices with the goal to become more efficient in producing safe food. Through this partnership with Great Tastes of Manitoba, MCA is able to share with consumers positive stories around common agriculture production practices used in Manitoba. Sharing these messages with the public plays a very important role in creating awareness and bridging the gap between our farms and today’s consumer. To learn more about Great Tastes of Manitoba, visit www.greattastesmb.ca.

Manitoba farmers are passionate about what they do, how they do it and who they do it for. They have great stories to tell about how the food they grow is produced in a safe, sustainable way.

For the second time, Manitoba Crop Alliance (MCA) was proud to work with local television cooking show Great Tastes of Manitoba and Frank Digital over the summer to produce this video featuring one of our farmer members Dean Toews. Dean lives and farms at MacGregor, Manitoba. He is married with four kids (ages 7 to 17) and farms with his semi-retired parents, two brothers and their families. They grow 4000 acres of crop including corn, sunflower, soybeans, edible beans, and wheat. The farm also does approximately 7000 acres of custom work every year, including custom planting, strip-tilling, and harvest. The farm has been in the Toews family for three generations and together, the family is in constant pursuit of bettering the land and bettering their production practices with the goal to become more efficient in producing safe food.

Through this partnership with Great Tastes of Manitoba, MCA is able to share with consumers positive stories around common agriculture production practices used in Manitoba. Sharing these messages with the public plays a very important role in creating awareness and bridging the gap between our farms and today’s consumer.

To learn more about Great Tastes of Manitoba, visit www.greattastesmb.ca.

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YouTube Video AVSEGLCsURM

Pioneering agriculture in Manitoba

Manitoba Crop Alliance

Manitoba farmers have great stories to tell about how the food they grow is produced in a safe and sustainable way. Manitoba Crop Alliance (MCA) was proud to work with television cooking show, Great Tastes of Manitoba and Frank Digital over the summer to produce this farmer profile video featuring one of our MCA farmer-members, Anastasia Kubinec. Together, Anastasia and her husband, Myles along with their three sons and her parents, Reg and Barb, manage and operate their family grain farm near Holland, Manitoba. The farm has been in their family for generations and the land has continuously been managed with good stewardship, ensuring that they can take pride in producing healthy and safe food for Manitobans and people all over the world. This video was created to share the positive story around common crop protection and management practices that happen regularly on Manitoba farms with consumers. MCA considers sharing these messages with the public to play a very important role in creating awareness of the agriculture industry and bridging the gap between our farms and today’s consumer.

Manitoba farmers have great stories to tell about how the food they grow is produced in a safe and sustainable way.

Manitoba Crop Alliance (MCA) was proud to work with television cooking show, Great Tastes of Manitoba and Frank Digital over the summer to produce this farmer profile video featuring one of our MCA farmer-members, Anastasia Kubinec. Together, Anastasia and her husband, Myles along with their three sons and her parents, Reg and Barb, manage and operate their family grain farm near Holland, Manitoba. The farm has been in their family for generations and the land has continuously been managed with good stewardship, ensuring that they can take pride in producing healthy and safe food for Manitobans and people all over the world.

This video was created to share the positive story around common crop protection and management practices that happen regularly on Manitoba farms with consumers. MCA considers sharing these messages with the public to play a very important role in creating awareness of the agriculture industry and bridging the gap between our farms and today’s consumer.

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YouTube Video Pt8pgBgBJoY

A Manitoba Farm's Sustainability Story

Manitoba Crop Alliance

Fields to Forks

Another initiative MCA is proud to be a part of is Fields to Forks with Bell Media. This partnership is an opportunity to utilize their TV, radio and digital platforms to show consumers and end-users where their food comes from, while highlighting the great work being done by Manitoba farmers and the many ways they positively impact the economy and the environment.

MCA recently worked with Bell Media to produce a video profiling wheat and barley committee delegate Sheila Elder and her husband, farmer member Jeff Elder, who farm near Wawanesa. Sheila and Jeff’s story was highlighted on CTV Winnipeg throughout the month of October 2022. Click on the article below to watch the video.

Sheila also appeared on CTV Morning Live, where she talked about the work of MCA, the challenges of growing malt barley and the sustainability practices the Elders follow on their farm, including 4R Nutrient Stewardship. Click here to watch the full interview.

Videos
Great beer starts with great barley, and great malt barley takes a lot of work to produce. In this video, Sheila and Jeff Elder talk about the challenges and rewards of growing top-quality malt barley, while emphasizing the teamwork that takes place across the agricultural value chain. Manitoba Crop Alliance was proud to work with Bell Media over the summer to produce this video featuring wheat and barley crop committee delegate Sheila Elder and her husband, farmer member Jeff Elder. The Elders grow wheat, barley, canola and soybeans on their farm near Wawanesa, MB. Through this partnership with Bell Media, MCA can connect with consumers and end-use customers to share information on how they can use the products produced by the crops we represent. Sharing factual, science-based knowledge is very important to MCA. To learn more about Fields to Forks, visit fieldstoforks.ca.

Great beer starts with great barley, and great malt barley takes a lot of work to produce. In this video, Sheila and Jeff Elder talk about the challenges and rewards of growing top-quality malt barley, while emphasizing the teamwork that takes place across the agricultural value chain.

Manitoba Crop Alliance was proud to work with Bell Media over the summer to produce this video featuring wheat and barley crop committee delegate Sheila Elder and her husband, farmer member Jeff Elder. The Elders grow wheat, barley, canola and soybeans on their farm near Wawanesa, MB.

Through this partnership with Bell Media, MCA can connect with consumers and end-use customers to share information on how they can use the products produced by the crops we represent. Sharing factual, science-based knowledge is very important to MCA.

To learn more about Fields to Forks, visit fieldstoforks.ca.

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YouTube Video IxcpvtWvruU

Great beer starts with great barley - Fields to Forks 2022

Manitoba Crop Alliance

The Whole Farm approach is all about sustainability and improving our farms for the future. In this video, Doug Martin talks about the important roll a diverse crop rotation plays in making farms more resilient. Manitoba Crop Alliance (MCA) was proud to work with Bell Media over the summer to produce this video featuring farmer member Doug Martin. Doug Martin farms 3,000 acres near East Selkirk, Manitoba with his cousin and their families. The Martin family grows fall rye, winter wheat, spring wheat, canola, soybeans, corn, oats and barley and run a 1,200 swine farrow-wean stock operation. The Martin family has farmed in the East Selkirk area for 125 years and Doug’s family is the fourth generation on the farm. Through this partnership with Bell Media, MCA is able to connect with consumers and end-use customers to share information on how they can use the products produced by the crops we represent. Sharing factual, science-based knowledge is very important to MCA. To learn more about Fields to Forks, visit www.fieldstoforks.ca.

The Whole Farm approach is all about sustainability and improving our farms for the future. In this video, Doug Martin talks about the important roll a diverse crop rotation plays in making farms more resilient.

Manitoba Crop Alliance (MCA) was proud to work with Bell Media over the summer to produce this video featuring farmer member Doug Martin. Doug Martin farms 3,000 acres near East Selkirk, Manitoba with his cousin and their families. The Martin family grows fall rye, winter wheat, spring wheat, canola, soybeans, corn, oats and barley and run a 1,200 swine farrow-wean stock operation. The Martin family has farmed in the East Selkirk area for 125 years and Doug’s family is the fourth generation on the farm.

Through this partnership with Bell Media, MCA is able to connect with consumers and end-use customers to share information on how they can use the products produced by the crops we represent. Sharing factual, science-based knowledge is very important to MCA.

To learn more about Fields to Forks, visit www.fieldstoforks.ca.

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YouTube Video y3jNBnTI3XU

Sustainability and the whole farm approach

Manitoba Crop Alliance

Agriculture in the Classroom – Manitoba

Agriculture in the Classroom – Manitoba’s (AITC-M) mission is to “inspire every student in Manitoba with a deeper understanding of how agriculture works, and why it’s so important in our province and our world.” MCA is proud to support AITC-M recognizing that today’s students are our future leaders, voters, consumers, and the like. Many kids have never been exposed to a farm, so it is important they have opportunities to learn about where their food comes from, how it is produced and how farmers are stewards of the land.

Videos
Join us on Jason Rempel’s farm, Rempel Co. Acres! Students will learn all about wheat including planting, crop care, harvest and the nutrition wheat provides. Students will also learn about the combine harvester and all the simple machines that work together in the combine to separate the wheat grains from the plant. Thank you to Manitoba Crop Alliance and Penner Farm Services for making this event possible.

Join us on Jason Rempel’s farm, Rempel Co. Acres! Students will learn all about wheat including planting, crop care, harvest and the nutrition wheat provides.

Students will also learn about the combine harvester and all the simple machines that work together in the combine to separate the wheat grains from the plant.

Thank you to Manitoba Crop Alliance and Penner Farm Services for making this event possible.

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Follow the Wheat Farmer

Agriculture in the Classroom Manitoba

MCA is proud to support AITC-M and the following resources:

Manitoba Seed Kit – An interactive resource that contains seeds from 15 crops grown in Manitoba (fibre, forage, food, feed) encouraging students and teachers to learn about these crops and their importance in our province and around the world.

Foundations of Manitoba Agriculture Resource  – A virtual resource that highlights all major crop and livestock commodities in Manitoba, available in three different formats to appeal to teachers and students from K-12.

Follow the Farmers  – Virtual farm tours that open the eyes of Manitoba students to the exciting world of farming without having to leave their classroom. Most recently, we provided support to the Follow the Farmers virtual farm tour for wheat, featuring Jason Rempel of Rempel Co. Acres, which allowed students to learn about wheat planting, crop care, harvest and nutrition.

Commodity Weeks – These are opportunities to provide teachers and students with engaging experiences that link them directly to the people and organizations that produce the food they eat, while sharing MCA’s story, highlighting agriculture careers and dispelling myths and misconceptions about the crop types we represent.

We collaborated with AITC-M on the following commodity weeks in 2023:

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