Sally Parsonage, sunflower crop committee

Parsonage Farms Ltd., near Baldur, MB, is operated by Sally Parsonage and her siblings, Riley, Dory and Jennie. The siblings took over the farm from their parents in 2014-15 and grow sunflowers, wheat, oats, barley, canola and soybeans.

What motivated you to get into farming?

We had cattle when I was growing up, but I wasn’t overly interested in them. Dad sold the cows just as I was graduating high school. In high school, I did a couple days of work experience with a local agronomist and thought it was interesting, so I decided to go for my agronomy degree. After studying at university, I spent a summer on the farm with my dad and brother and I didn’t leave.

What motivated you to get involved with Manitoba Crop Alliance (MCA)?

(MCA agronomy extension specialist for special crops) Morgan Cott asked if I would join the sunflower committee right after MCA was formed. I had been aware of the National Sunflower Association of Canada before that, and we had just started growing sunflowers, so I thought it would be a good opportunity to learn more about them, meet some of the other growers and get a bit more involved in sunflower agronomy. It was a way to associate myself with the group and bring information back to the farm.

Everyone involved with MCA is great. The other delegates, directors and staff are all really passionate about farming and what MCA is trying to do. I’ve learned a lot from the people involved in the organization.

What does your role on the sunflower crop committee involve?

The role of a crop committee delegate is to help direct research funding for their crop type. The primary role is evaluating projects and deciding which ones are important and fit the research priorities. There is also some work around marketing and market development.

How has being a sunflower crop committee delegate benefited you?

I’ve learned more about sunflowers, which are a unique crop. I’ve also made better connections, because it’s a smaller market and it’s not always well publicized. Sometimes its can be hard to find information, so it’s been good to have a network to ask questions to and share information.

Is there a project or area of work you’re especially proud of being part of as a delegate?

Before the amalgamation, the sunflower association had started a breeding program that has now resulted in a commercially available confection sunflower hybrid bred for Manitoba growing conditions. We’ve grown small trials of it before, but we’re planning a full field this year. I’m excited for that.

Is there anything you’d like farmer members to know about the work MCA is doing?

I hope farmer members check out our website or come to CropConnect or any of the other events we put on. The point of those events is to get the information we pay for with our check-off dollars into the hands of farmers. I hope farmers access that information and see the value in it. If they’re interested, they should consider joining a committee or getting involved to help guide the organization.

Why do you think other people should get involved with MCA?

These are our check-off dollars that we’re paying into the group. Farmers should be the ones directing how they’re used. There is also a benefit to pooling our money this way to fund projects and research we wouldn’t be able to as individual farms. The system only works if people are involved. If someone questions the value of the organization, getting involved is a good way to understand the scale of the work that’s going on.

What are you most excited about when it comes to the future of your farm?

We’ve been on an expansion path since we took over. We’ve come to a nice size now where I think we can focus on getting better with the land we have and improving the farm for the next generation, which might be coming back in 10 or 15 years. I’m excited for that and hopeful we can hand it off in the best shape possible.

Do you have any hobbies outside of farming?

I’m on the rink board in town, which takes up some of my winter. I also enjoy yoga and reading.

What’s your go-to field meal during busy seasons?

You can’t go wrong with a sandwich. I could eat them every day.

What is your favourite TV series, movie or podcast right now?

Right now, I’m watching The Drew Carrey Show with my husband.

The Fence Post: Fall/Winter 2026

Download The Fence Post: Fall/Winter 2026 (pdf)

Table of Contents

 

  • Message from the Chair: Navigating uncertainty
  • Message from the CEO: Turning potential into performance
  • What’s new at MCA 
  • Five Questions with Lauren Gislason
  • Cover: Made in Manitoba
  • Research and Production
  • Market Development
  • Strategy

Manitoba Crop Alliance begins issuing cash advances on winter cereals planted fall 2026

Oct. 29, 2026 (Carman, MB) – Manitoba Crop Alliance (MCA) has received approval to start issuing cash advances on winter wheat and fall rye planted in fall 2026 through Agriculture and Agri-Food Canada’s Advance Payments Program (APP).

The APP is a federal loan program administered by MCA. It offers Canadian farmers marketing flexibility through interest-free and low-interest cash advances.

Under the program, eligible farmers can receive up to $1 million, with the Government of Canada paying the interest on the first $100,000 for the 2027 program year. Funds can be issued in three to five business days once the application process is complete. MCA’s interest rate on interest-bearing cash advances is competitive with major banks and credit unions.

To apply for an advance under the 2027 program year on winter wheat and fall rye planted in fall 2026, farmers can phone MCA’s office at 1-204-745-6661 or toll-free at 1-877-598-5685 to request an application form.

MCA also continues to process applications for the 2026 program year on more than 35 crop kinds and honey.

If farmers would like to be notified regarding APP-specific information, please email info@mcacashadvance.ca to be added to the subscriber list. More information about the APP cash advance program can be found at mcacashadvance.ca.

-30-

For more information, please contact:

Darcelle Graham
Chief Operating Officer
Manitoba Crop Alliance
204-745-6661
darcelle@mbcropalliance.ca

About Manitoba Crop Alliance (MCA):
MCA represents more than 7,700 farmer members who grow wheat, barley, corn, sunflower and flax in Manitoba. MCA puts its farmer members first and strives to continuously improve their competitiveness and profitability by focusing on four main areas: research, agronomy, market development and access, and communications. By investing in these key areas, MCA ensures wheat, barley, corn, sunflower and flax remain sustainable production choices for Manitoba farmers. For more information, visit 
mbcropalliance.ca.

Febina Mathew, professor and soybean pathologist, North Dakota State University

Manitoba Crop Alliance announces results of 2026 crop committee delegate nominations

Oct. 8, 2026 (Carman, MB) – Manitoba Crop Alliance (MCA) is pleased to announce the results of the nomination process for delegate positions on its four crop committees. The nomination period ran from July 1 to Oct. 1, 2026.

In total, 15 farmer members were nominated for the 17 available delegate positions across the four crop committees and are thereby elected by acclamation. Among those 15 delegates, four are new to their respective committees and 11 are incumbents.

“Our crop committees provide a strong voice for each crop type we represent, while also creating opportunities for collaboration and a cross-commodity approach to the issues all farmers face,” says MCA CEO Pam de Rocquigny.

“I would like to thank all the MCA farmer members who let their names stand for nomination and I look forward to seeing how they will help guide the direction of our industry.”

Corn: Doug Martin (East Selkirk), Jonothan Hodson (Lenore), Warren McCutcheon (Carman) and Joel Doerksen (MacGregor) were nominated for the four available crop committee delegate positions.

Flax: Nick Matheson (Stonewall), Leigh Smith (Oak Lake) and Angela Brackenreed (Justice) were nominated for the four available crop committee delegate positions. One delegate position on this crop committee remains vacant. 

Sunflower: Nathan Tolenaar (Stony Mountain), Darcy Watson (Rossendale) and Brad Anderson (Cypress River) were nominated for the four available crop committee delegate positions. One delegate position on this crop committee remains vacant.

Wheat and Barley: Scott Mowbray (Cartwright), Robert Misko (Roblin), Brad Myskiw (Woodlands), Ryan Hueging (Warren) and Kelvin Rothenburger (Stanley) were nominated for the five available crop committee delegate positions.

The new delegates will join their respective committees in January 2027. MCA is seeking candidates to fill the vacant delegate positions on the flax and sunflower crop committees.

MCA would like to thank outgoing delegates Richard Dureault (corn), Darcy Unger (flax), Eric Fridfinnson (flax), Gregg Fotheringham (sunflower), Mark McDonald (sunflower) and Wilfred Harder (wheat and barley) for their valuable contributions to the organization.

-30-

For more information, please contact:

Pam de Rocquigny
Chief Executive Officer
Manitoba Crop Alliance                                     
204-745-6661
pam@mbcropalliance.ca

About Manitoba Crop Alliance:
MCA represents more than 7,700 farmer members who grow wheat, barley, corn, sunflower and flax in Manitoba. MCA puts its farmer members first and strives to continuously improve their competitiveness and profitability by focusing on four main areas: research, agronomy, market development and access, and communications. By investing in these key areas, MCA ensures wheat, barley, corn, sunflower and flax remain sustainable production choices for Manitoba farmers. For more information, visit mbcropalliance.ca.

Sign up now for our 2026 Corn Yield Competition

Should I bale my wheat straw, or is it worth more left in the field?

Jeffrey Stobbe-Wiebe, wheat and barley crop committee

The 4th International Wheat Congress: observations and opportunities

Allan Feurtado, Team Lead, National Research Council Canada

Top