Amanda Ellis, flax crop committee

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Amanda Ellis farms near Wawanesa, MB, with her husband Simon and his family at Ellis Seeds. The Ellis family has farmed the homestead where Amanda and Simon now live since 1919, and the operation continues to run with support from both sides of the family and close friends. They grow wheat, oats, soybeans, peas, flax and canola.

What motivated you to get into farming?

I fell into farming with my husband’s family to fill a need. I came from a business and finance background and started by taking on some casual bookkeeping for the farm. I enjoyed being part of the farming work and, over time, became more involved in the day-to-day operations.

I’ve always enjoyed working with numbers, being outdoors and being part of something that contributes to our communities. This role allows me to do all those things. One of my favourite parts of farming is the constant learning.

What motivated you to get involved with Manitoba Crop Alliance (MCA)?

I wanted to better understand the research, market development and advocacy work that supports our industry. I was encouraged by a previous delegate to get involved, and there’s a great opportunity to learn from the people you work with on the committees.

What does your role on the flax crop committee involve?

We review research priorities, explore challenges and opportunities facing the flax sector, and help recommend how funding is invested to support farmers.

How has being a delegate benefited you?

Being a delegate has given me a broader perspective on the industry. I’ve learned more about the challenges and opportunities facing farmers through the people involved, including both farmers and staff. One of the best parts is working with other farmers and industry representatives who are passionate about agriculture.

Is there a project or area of work you’re especially proud of being part of as a delegate?

I enjoyed attending the 2025 Flax Forum, where stakeholders from across the flax industry gathered to discuss opportunities, challenges and the sector’s economic impact on the Canadian economy.

Is there anything you’d like farmer members to know about the work MCA is doing?

From my perspective, MCA has created real value for individual farmers and the industry. It has been a strong advocate, pushing for research and market development that directly benefit farmers. For individual farmers, that means better resources, learning opportunities and a stronger voice. For the industry, it helps keep us competitive and innovative.

Why do you think other people should get involved with MCA?

Getting involved is a great way to contribute to the future of agriculture, learn more about the industry and ensure farmers’ perspectives are represented in decision-making.

What are you most excited about when it comes to the future of your farm?

I’m excited about how the farm brings our team together and about watching the business continue to evolve.

Do you have any hobbies outside of farming?

I like hiking, paddleboarding, kayaking, camping, gardening, cross-country skiing, curling, knitting, reading and playing games with my family: cards, board games, video games, you name it.

What is a good piece of advice you’ve received that’s stuck with you?

Be present whenever possible and tell yourself every morning, “I will make today a good day.” The day might not go as planned, but you tried.

If you weren’t farming, what do you think you’d be doing?

I’d likely still be in the finance industry, with a focus on ag finance and merging the two fields. That’s a world I enjoy, listening to people’s dreams for their future and coming up with a plan to help make that a reality.

Who or what inspires you?

There have been many people throughout my life who have inspired me. A college teacher with a broad range of experience and knowledge who was clearly teaching because he genuinely loved it. My manager in lending at the credit union, who showed me what leadership with compassion and trust looks like. My husband and his ability to see everything as a challenge with a solution, to work tirelessly when needed and to recognize when it’s time to rest. My kids, who see the world through a lens of curiosity and creativity. My parents, who devoted themselves to their community and family and showed me the value of giving time to others. And the people I meet in the ag industry, who are pushing through challenges to make things happen every day. 

Learn more about Amanda or connect with her at ellisseeds.com.

Strengthening Collaboration for Manitoba Farmers

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On Apr. 14, leaders from Manitoba Crop Alliance (MCA), Manitoba Canola Growers Association (MCGA) and Manitoba Pulse & Soybean Growers (MPSG) came together for a joint meeting focused on collaboration and strategic alignment. The session provided an opportunity to strengthen relationships and explore how our organizations can better work together in support of our farmer members and Manitoba’s agriculture industry.

A common thread throughout the day was the importance of clear, consistent communication between organizations, with government and, most importantly, with farmers. Discussions explored shared priorities in research, innovation and extension, emphasizing the need to communicate results in ways that are practical and accessible.

Participants also reflected on how communication shapes each organization’s value proposition and impact, particularly as expectations around return on investment continue to evolve. Advocacy alignment further reinforced the power of co-ordinated messaging and engagement.

This meeting reflects a shared commitment to ongoing dialogue and collaboration among all three organizations. By strengthening communication and working together with intention, MCA, MCGA and MPSG are better positioned to deliver meaningful outcomes and support Manitoba farmers well into the future.

Introducing Year Three of MCA’s Strategic Plan

The third and final year of MCA’s 2024-27 strategic plan has begun! New Step Goals have been developed and strategy execution is ongoing. MCA directors and staff worked collaboratively to make the updated strategic plan. Below is the breakdown of year three.

Big Goal Tweaks

There was one tweak to the wording of Big Goal #3. The wording change aligns better with the intent of the Big Goal and leaves space for the Big Goal to be robust and meet organizational needs. 

  • Big Goal #3: Inspire areas for bold investment that facilitate historic initiatives.

New Step Goals

  • Nine new Step Goals were developed spanning all Big Goals. Many of the new Step Goals build on the outcomes from year two of the plan.
  • All the Step Goals were developed to complete the Big Goals and ensure MCA continues its positive impact as an organization.

Below is MCA’s strategic plan for 2026-27. Stay tuned for more information regarding MCA’s strategic plan on our website and in our publications!

 

MCA Strategic Plan – Year Two Wrap Up

Another successful year for strategy execution is in the books for Manitoba Crop Alliance (MCA)! In 2025-26, MCA completed year two of its 2024-2027 strategic plan, building on the successes of year one and setting a strong foundation for year three. MCA staff have been working hard over the last year to achieve the organizational vision laid out by MCA’s directors and delegates.

First, let’s take a step back and review the structure of MCA’s strategic plan. The three-year strategic plan was developed to deliberately steer MCA’s future and make sure Manitoba farming becomes more productive and sustainable. The strategic plan consists of three Big Goals, which will be achieved over the three-year period. Each Big Goal has three corresponding Step Goals. Step Goals are developed annually, and when executed, move us closer to completing Big Goals and fulfilling the vision of MCA. Below is a recap of the 2025-26 strategic plan, including successes, challenges and learnings.

General Wins

To ensure that MCA’s strategic plan moved off the shelf, MCA has evolved its strategy execution process to meet organizational needs. The adapted execution process deliberately creates space for strategy execution in staff members’ schedules, allowing progress on Step Goals to be made. The process was tailored to MCA staff needs, resulting in greater resource use efficiency and allocation of staff time.

Furthermore, MCA’s annual Step Goals were developed with the organization’s scope of work, capacity and expertise in mind. This made the 2025-26 Step Goals impactful and created a clear pathway forward for completion.

Step-Goal-Specific Wins

Big Goal #1: Innovate our communications program to increase awareness and engagement with our farmer members.

Step Goal #1: Identify opportunities for innovation within our communications program that will drive engagement and awareness among our farmer members.

  • Strong MCA staff and farmer participation resulted in important learnings about the impact of our current communication initiatives and future engagement opportunities with our farmer members. Through one-on-one interviews between MCA staff and farmer members, a clear understanding of communication needs and persisting gaps was established. Farmer members’ stories drove the learnings for Step Goal #1 and provided invaluable insights that will be carried forward across Big Goal #1.
  • Win: Connecting with farmer members to build two communication initiatives that build trust and engagement in MCA, while addressing communication gaps outlined by members. Stay tuned for the new initiatives!

Step Goal #2: Prioritize and implement communications innovations.

  • Step Goal #2 was not completed in 2025-26. Step Goal #2 depended on completion of Step Goal #1, which required more time and resources than anticipated.

Step Goal #3: Develop a framework for assessing the success of communication innovations.

  • Step Goal #3 was not completed in 2025-26. Step Goal #3 depended on completion of Step Goal #1, which required more time and resources than anticipated

Big Goal #2: Strengthen research capacity for the benefit of Manitoba farmers

Step Goal #4: Secure new research partnerships with Manitoba post-secondary institutions.

  • Securing new research partnerships is essential to ensure impactful research is conducted on behalf of Manitoba farmers. Multiple roadblocks arose when engaging in new research partnerships, leading this Step Goal to be suspended.
  • Win: Step Goal learnings and resources were applied to other strategic activities, enabling the successful execution of other Step Goals.

Step Goal #5: Actively engage in strategic plant breeding programs in Manitoba.

  • Due to changes in partners’ capacity and Step Goal requirements moving outside the scope of MCA’s circle of control, this Step Goal was suspended.
  • Win: Early recognition of Step Goal roadblocks led to MCA resources being allocated to fulfill other aspects of the strategic plan.

Step Goal #6: Assess current fulfillment of MCA research priorities to identify and address gaps.

  • MCA conducted a fulsome audit of our current fulfillment of research priorities for all crop types and the whole farm program. The assessment reviewed all research projects funded by MCA since 2016 and categorized the research priorities they fit. This assessment highlighted current gaps in priority fulfillment and areas where significant research has occurred.
  • Win: Findings were shared with MCA crop committees and the board of directors, providing insights into overall and crop-specific priority fulfillment trends. These findings will help guide future project funding efforts to enhance MCA’s impact and responsiveness to evolving producer needs.

Big Goal #3: Explore areas for bold investment that facilitates historic progress.

Step Goal #7: Develop and execute a targeted advocacy plan focused on research investment.

  • MCA succeeded in the development of a targeted advocacy plan to ensure Manitoba farmers’ research and innovation needs are met.
  • Win: Advocacy plan was implemented and execution has already begun!

Step Goal #8: Identify areas of investment that advance the management skills and knowledge of our farmer members.

  • To fulfill Step Goal #8, MCA created the Roots to Results Webinar Series, which provided a deeper understanding of farm business management skills that are valued by our farmer members. The series accomplished this by hosting webinars featuring recognized industry experts who discussed management skills that can have a real impact on the farm.
  • Win: The series successfully provided in-depth knowledge of topics such as grain marketing, farm finances, crop insurance and tax strategies. Wrap-up articles can be found here and webinars are available on the MCA YouTube channel.

Step Goal #9: Identify opportunities for leadership training investment in our farmer members.

  • To fulfill Step Goal #9, MCA hosted the LeaderShift Insight program for farmer members. This in-person program took place in mid-December and covered multiple topics, including the “human” side of agriculture, performing better under pressure, farm transitioning, business planning and improved self and social awareness.
  • Win: Participants built leadership skills that they took back to their farms and communities.

Sam Markell, professor, North Dakota State University

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Sam Markell is a professor and extension plant pathologist at North Dakota State University (NDSU). He was born in rural Minnesota and lived on a small farm until he was 10 before moving to Minneapolis. After graduating high school, he came to NDSU to play football and study engineering. He played football for four years but changed majors multiple times before falling in love with science. He earned a bachelor’s degree in biology with a minor in chemistry, followed by a master’s degree in plant pathology, before completing his PhD at the University of Arkansas in Fayetteville.

Markell lives in Fargo, N.D., with his wife. They have twin daughters attending NDSU and a son in high school.

Where did you work before NDSU?

I was a research specialist while I was a student at the University of Arkansas, but this was my first job after graduating with my PhD in 2007.

What got you interested in this area of work?

When I was in college I had multiple majors. I was in engineering, then history and social sciences education. I bounced around until I found an ecology class. I loved the systems approach, and from there, plant pathology was a natural step. The science side really got me interested, and science for a purpose is a big part of why I’m a plant pathologist.

Tell us a bit about what you’re working on at NDSU.

My work is seasonal. Winter is meeting season, where we travel to grower and industry events to share research results. We also focus on writing for publications and extension. In the spring, we plan research projects, deciding what to plant and where. Most of our work evaluates the tools farmers use to manage diseases, whether that’s genetics or new chemicals. Summer is a mix of field research and monitoring how those tools are performing, along with communication and travel. In the fall, we focus on data analysis, writing and we usually propose new research before the cycle repeats and we go back into meeting season.

A project we’re working on, “Determination of rust virulence in sunflower,” is co-funded by Manitoba Crop Alliance (MCA). Rust can significantly reduce yield. We’ve seen losses as high as 80 per cent, although that’s rare. More commonly, losses of 10 to 30 per cent can occur. We manage rust through fungicides and scouting, and genetic resistance. Our hope is that farmers can plant a hybrid resistant to rust and not have to worry. However, the challenge is that the pathogen can evolve to overcome the genetic resistance, making the hybrid susceptible to the new pathogen “race.” This is similar to how antibiotic resistance occurs to human pathogens and diseases.

This project looks at the rust pathogen across the north-central U.S. Great Plains, which is the same population across Manitoba. We’re studying its variability to determine which resistance genes are useful against rust in our region. We’re also looking at how the pathogen populations are related in other regions of North America. The goal is to monitor changes and ensure our genetic resistance remains effective. The last survey was done in 2012, so this is long overdue.

What can you say about the value of farmers providing funding and support to your organization?

Farmers know the areas they need help. Funding is a direct way of telling scientists what’s important and what we need to deliver. It also means farmers influence the direction of the science. When farmers and researchers work closely together, both sides get better. Developing that relationship is critical. Farmer funding also helps leverage additional support by showing the government how important the work is to farmers.

How does that farmer funding and support directly benefit farmers?

Farmers are good at identifying projects that will bring value. By funding research, they help ensure the work delivers the results they need. Because I’m in extension, I’m also able to share those results through meetings, presentations and articles. That communication piece is important.

I’m always impressed with how engaged the farming community is. Every farmer is running a complex business, yet they take the time to stay informed and influence agriculture in different ways. I really admire and appreciate that.

How do you spend your time outside of work?

I play musical instruments, including mandolin, guitar and Irish bouzouki, which is like a large mandolin. I also work out. Sports have always been a big part of my life. We recently started curling in a league, which has been humbling getting crushed by high school kids, and I enjoy mountain biking when I can.

What is the best part about your job?

Communicating with farmers and researchers. It’s connecting with people where my work can make a difference. I enjoy presenting, writing and putting together extension articles and alerts.

What are you excited about for the future of agriculture?

There’s a significant generational shift happening in both farming and science. My graduate students bring different skill sets and new ways of communicating. They’re part of the social media generation and I think will do a better job getting messages out. Farmers are changing in similar ways. The next generation will adapt quickly as agriculture evolves. It’s exciting to see younger farmers asking new kinds of questions.

To learn more about Sam Markell, visit NDSU’s website.

More Control, Less Rush: Using Cash Advances to Strengthen Marketing Decisions

The following article is a recap of “Smart Financing for Manitoba Farmers,” a presentation in our Roots to Results Webinar Series. The full webinar recording can be viewed here.

Farming is one of the most capital-intensive businesses in Canada. Seed, fuel, fertilizer and land costs go out months before crop revenue comes in. And while yields and markets can fluctuate, input costs are constant and high.

That’s why cash flow strategy matters as much as production strategy. In the final presentation of our Roots to Results Webinar Series, Manitoba Crop Alliance (MCA) COO Darcelle Graham shared how an Advance Payments Program (APP) cash advance from MCA can serve as a practical, flexible tool to strengthen marketing power and reduce borrowing costs.

Turn Cash Flow Pressure into Marketing Power

The APP provides access to capital based on up to 50 per cent of your anticipated or stored production value. That means you don’t have to sell grain just to cover spring bills.

Implementation

Map out your 12- to 18-month cash flow needs. If input or rent payments are driving early sales, consider whether an advance could bridge the gap and let you market when prices improve.

Capture Interest Savings That Stay on Your Farm

The federal government covers the interest on the first $100,000 advanced (or up to $500,000 for canola only in 2026). That can translate into thousands of dollars in savings compared to traditional borrowing.

Implementation

Compare your operating loan rate to the APP rate (prime minus 0.5 per cent on interest-bearing portions). Run the math: what would $4,000–$20,000 in interest savings mean for your bottom line?

Match Repayment to Grain Sales

Unlike traditional loans, there are no fixed monthly payments. You repay as you sell your crop, within an 18-month window.

Implementation

Align your marketing plan with repayment timelines. As you price grain, set aside advance repayment within 30 days of receiving payment to stay compliant and avoid penalties.

Use It as a Tool for Transitional Periods

You don’t need to own land to qualify. You must own the crop, having grown and marketed it. That makes it especially helpful for young or transitioning farmers.

Implementation

If you’re farming rented land or gradually taking over the operation, explore whether separate advances (where eligible) could support working capital during transition years.

Treat the Application Like a Business Agreement

The program is flexible, but it requires accountability. Security, crop insurance (or inventory proof) and signed documentation are mandatory.

Implementation

Before applying, read the terms and conditions carefully. Confirm crop insurance coverage, review your creditor priority agreements and double-check signatures to avoid processing delays.

Korey Peters, sunflower crop committee

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Korey Peters farms near Randolph, MB, with his family at Herbsigwil Farms. Herb is his grandpa, Sig is his uncle and Will is his dad. Korey is a third-generation farmer, and the fourth generation is already on the farm full-time. Herbsigwil Farms grows wheat, canola, soybeans, corn and sunflowers.

Korey lives on the farm with his wife and their two children, who enjoy spending lots of time in the yard.

What motivated you to get into farming?

I was always working on the farm in the summers. I came back full time in 2011 when my uncle had slowed down a little, and I just never left.

What motivated you to get involved with Manitoba Crop Alliance (MCA)?

We started growing sunflowers when we were looking to add another crop in our rotation, and someone I know approached me because MCA was looking for committee members after some delegates had termed out.

We chatted about it. It’s not a huge time commitment to be on a crop committee. I had been on a few boards not related to ag, so I had an idea how they run. I thought I’d get involved, and that’s how it started.

It’s been great to meet other farmers. Most farmers love talking farming, especially with other farmers from Manitoba. There are differences depending on where you farm and the weather from east to west, so it’s interesting to talk about what varieties we’re growing, diseases and pests and how others are managing them, and the differences we can apply to our own farm.

What does your role on the sunflower crop committee involve?

We meet quarterly. MCA is a research-oriented organization, so we make decisions about whether we think research dollars should be used on certain proposals. We review proposals from graduate students and researchers related to sunflowers, whether that involves disease, genetics, insects or other issues. Projects can range from one- to five-year timelines. Before I joined, the committee had started the process of bringing a sunflower confection variety to Manitoba, which is now in trials here.

How has being a sunflower crop committee delegate benefitted you?

It’s helped me realize how much work goes on behind the scenes by boards and committees like this. Since MCA amalgamated, I feel like it has been very purposefully driven. MCA has really figured out its purpose and focused on it, and the subcommittees feel the effects of that. We come up with ideas and continue to do the work in the background, then pass it to the board of directors, which makes the final decisions on where things are heading.

Is there a project or area of work you’re especially proud of being part of as a delegate?

The confectionary sunflower variety. MCA has brought a confectionary seed variety almost to market. It’s very close. One of our board members is growing quite a bit of it this year. It was grown in 2025, and there’s a larger acreage planned for 2026. We have a few companies looking at purchasing it, and we’re starting the process of figuring out the best way to market it going forward.

Is there anything you’d like farmer members to know about the work MCA is doing?

MCA is really pushing to reach all its members through newsletters, social media, emails and outreach. They’re trying to let everybody know all this amazing research is happening. Farmers are always looking for answers. We like to talk to each other for real-life experience on the farm. This is research done by farmers, for farmers. Getting that information out there and working hard to spread the word is very important.

Why do you think other people should get involved with MCA?

I think being involved is great for farmers. It’s important to be involved in a committee of some kind, whether it’s research like MCA or something else, and to find a way to give back to the farming community. We all use the resources that come from it. A lot of people wonder where their check-off dollars go but don’t always look into it. When you get involved, you realize the value of those dollars going to organizations like MCA.

What are you most excited about when it comes to the future of your farm?

Since I’ve been farming full-time, our farm has gone through quite a growth spurt. The third generation has grown the farm and worked really hard at it. We’re now in a position to maintain and improve our land going forward. Rather than focusing on expansion, we’re looking at refining and improving what we have. We’re in a comfortable spot to support our families living here while improving efficiencies.

Do you have any hobbies outside of farming?

I enjoy golf in the summer and beer league hockey in the winter. I also help coach my kids’ hockey and baseball teams.

What’s your go-to field meal during busy seasons?

I’m obviously a child of the ’80s. I love a good pizza pop, even if it’s cold. Wrap it in tin foil, put it on the exhaust of the tractor and it warms right back up!

What’s one thing people might be surprised to learn about you?

I was a high school music teacher for five years before coming back to farming full-time. My family is musical. My sister is a music teacher, and my brother was involved in music growing up. That’s what happens when your dad’s a farmer and your mom’s a voice and music teacher: you get both worlds.

Follow Korey on X @koreypeters.

Manitoba Crop Alliance launches 2026 APP cash advance program

March 2, 2026 (Carman, MB) – Manitoba Crop Alliance (MCA) is now accepting applications for 2026 Advance Payments Program (APP) cash advances, with funds to be issued starting April 1.

The APP is a federal loan program administered by MCA. It offers Canadian farmers marketing flexibility through interest-free and low-interest cash advances. Under the program, eligible farmers are eligible to receive up to $1 million, with the Government of Canada paying the interest on the first $100,000 (or the first $500,000 for canola advances, specifically) for the 2026 program year.

For the 2026 program year, MCA’s interest rate on interest-bearing cash advances is prime – 0.50 per cent. This interest-bearing rate is competitive with other APP administrators, major banks and credit unions. MCA is also maintaining a low, one-time application fee of $250 for the 2026 program year.

“We take great pride in the friendly, small-town service we offer to all our cash advance clients,” says MCA COO Darcelle Graham. “We understand farmers’ unique financial needs and our knowledgeable staff are always a click or call away if farmers have questions or need help navigating the application process.”

To apply for an advance under the 2026 program year, farmers can visit mcacashadvance.ca, or phone the MCA office at 1-204-745-6661 or toll-free 1-877-598-5685 to request an application form.

MCA also continues to process applications for the 2025 program year on over 35 crop kinds and honey until March 13.

If farmers would like to be notified regarding APP-specific information, please email hello@mbcropalliance.ca to be added to the subscriber list. More information about the APP cash advance program can be found at mcacashadvance.ca.

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For more information, please contact:

Darcelle Graham
Chief Operating Officer
Manitoba Crop Alliance
204-745-6661
darcelle@mbcropalliance.ca

About Manitoba Crop Alliance (MCA):
MCA represents more than 7,700 farmer members who grow wheat, barley, corn, sunflower and flax in Manitoba. MCA puts its farmer members first and strives to continuously improve their competitiveness and profitability by focusing on four main areas: research, agronomy, market development and access, and communications. By investing in these key areas, MCA ensures wheat, barley, corn, sunflower and flax remain sustainable production choices for Manitoba farmers. For more information, visit 
mbcropalliance.ca.

Cheers to five years: Anniversary food and drink collaborations help MCA give back

When we started thinking about how we wanted to celebrate Manitoba Crop Alliance’s fifth anniversary, we knew we wanted to give back to our farmer members, industry partners and the broader agriculture community, who have all helped the organization become what it is today. After much consideration, we decided the best way to do that was with some special food and drink made from MCA crops grown right here in Manitoba.

The result was three unique and delicious anniversary collaborations:

Beer

Our anniversary beer was brewed in collaboration with Trans Canada Brewing Co., a mainstay in the Winnipeg craft brewing community. For the anniversary brew, we couldn’t have asked for a better partner than Trans Canada, which shares our belief in the importance of supporting local farmers, buying (and drinking) local and giving back to the community. The beer was produced using malt from Scythe Malting Co. in Springstein, MB, which is owned and operated by MCA director Jeffrey Stobbe-Wiebe and his family.

Our “Stronger Together” light lager was distributed to MCA delegates during the 2026 all delegates meeting in Brandon, handed out to attendees following the 2026 MCA AGM and also made available to all CropConnect attendees during the Farmer Saloon portion of the conference.

Bread

Our anniversary white pan bread was created by our friends and longtime collaborators at Cereals Canada. Given our strong, existing ties with Cereals Canada through our membership in the organization, and the important market development and access work they do on behalf of our farmer members, it was a natural partnership. The bread was distributed to all farmer members who attended the 2026 MCA AGM.

Coming Soon: Whisky

Our final collaboration is a special anniversary whisky produced with Winnipeg’s Patent 5 Distillery. The base spirit was made from a mixture of locally grown corn, wheat and barley for a unique, Made-in-Manitoba flavour. The anniversary whisky is currently aging in barrels, where it will remain for the next several years, with plans to bottle and release the final product in 2030 when we celebrate MCA’s 10th anniversary. We are sure it will be worth the wait!

Gallery: Behind the scenes at Trans Canada Brewing Co.

Manitoba Crop Alliance awards 2025-26 post-secondary bursaries

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