Introduction

Manitoba Crop Alliance (MCA) recently developed and released new Step Goals and tweaked Big Goals for year two of its strategic plan. The newly developed Step Goals establish a bright and bold direction for the next year, while the Big Goals tweaks focus and specify MCA’s overarching goals over the next two years. The MCA board of directors and staff worked collaboratively to make these updates. Below is the breakdown of year two of the strategic plan. For a look back on the activities, achievements and challenges from year one of the strategic plan, please click here.

Big Goal Tweaks

There were a few tweaks made to Big Goals, most notably the wording of Big Goal #2. The new wording is more descriptive, emphasizing the intent to build research capacity for the benefit of Manitoba farmers. This change has made the Big Goal more specific and will guide MCA choices towards realizing our strategic vision.

• Big Goal #2: Strengthen research capacity for the benefit of Manitoba farmers.

New Step Goals

• Eight new Step Goals were developed spanning all three Big Goals. Many (but not all) of the new Step Goals build on the results of last year’s.
• The newly developed Step Goal #1 is a continuation of two Step Goals from last year that weren’t completed.

Below is MCA’s strategic plan for 2025-26. Stay tuned for more information regarding MCA’s strategic plan, which will be shared on our website and in our print and digital publications!