On Apr. 14, leaders from Manitoba Crop Alliance (MCA), Manitoba Canola Growers Association (MCGA) and Manitoba Pulse & Soybean Growers (MPSG) came together for a joint meeting focused on collaboration and strategic alignment. The session provided an opportunity to strengthen relationships and explore how our organizations can better work together in support of our farmer members and Manitoba’s agriculture industry.

A common thread throughout the day was the importance of clear, consistent communication between organizations, with government and, most importantly, with farmers. Discussions explored shared priorities in research, innovation and extension, emphasizing the need to communicate results in ways that are practical and accessible.

Participants also reflected on how communication shapes each organization’s value proposition and impact, particularly as expectations around return on investment continue to evolve. Advocacy alignment further reinforced the power of co-ordinated messaging and engagement.

This meeting reflects a shared commitment to ongoing dialogue and collaboration among all three organizations. By strengthening communication and working together with intention, MCA, MCGA and MPSG are better positioned to deliver meaningful outcomes and support Manitoba farmers well into the future.