March 13, 2025 (Carman, MB) – Manitoba Crop Alliance (MCA) is proud to introduce its new board executive for the upcoming year.

Earlier this week, Jonothan Hodson was elected as chair, Sally Parsonage was elected as vice-chair and Doug Martin was elected as secretary.

Hodson is a fifth-generation farmer from Lenore with a keen interest in on-farm research. His mixed farm features a wide variety of crops in any given year – including spring wheat, canola, soybeans, grain corn, barley, yellow peas and some forage crops – as well as a Black Angus cow/calf operation. Prior to becoming chair, Hodson served as MCA vice-chair for the last three years. He has been an MCA director since 2020 and was a director for one of MCA’s founding organizations (Manitoba Corn Growers Association) prior to the amalgamation. He is also a past director of the Manitoba Angus Association and a current director with the Valleyview Co-op.

“It’s an honour to be elected as chair by my peers on the board,” Hodson says. “MCA is spearheading valuable work to make Manitoba farmers more productive and sustainable. I look forward to continuing to help guide that work and the overall direction of the organization in my new role.”

Parsonage grew up on the family farm northeast of Baldur and became president of Parsonage Farms Ltd. in 2014 after she and her three siblings took over from their parents. Parsonage Farms grows a six-crop rotation of confectionary sunflowers, barley, beans, canola, oats and wheat. Prior to becoming vice-chair, Parsonage served as MCA secretary for one year. She also operates Air Greenway Ltd. with her family, an aerial spraying business that operates two spray planes during fungicide and desiccation season.

Martin is a fourth-generation farmer from East Selkirk, and co-owner and president of Martin Farms Ltd. He farms in partnership with his wife Laurie, as well as his cousin Gerry and Gerry’s wife Kelly. Together, they grow winter wheat, spring wheat, corn, soybeans, oats and canola. He is also a past chair of Winter Cereals Manitoba, a board member for Western Grains Research Foundation and a member of the advisory council for Keystone Agricultural Producers.

MCA would like to thank outgoing chair Robert Misko for his leadership and dedication during his time on the executive.

For more information about MCA’s board of directors and crop committees, visit mbcropalliance.ca.

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For more information, please contact:

Pam de Rocquigny
Chief Executive Officer
Manitoba Crop Alliance         
204-745-6661
pam@mbcropalliance.ca

About Manitoba Crop Alliance:
Manitoba Crop Alliance is a non-profit organization established Aug. 1, 2020, representing more than 7,700 farmer members. Manitoba Crop Alliance puts their farmer members first and strives to continuously improve the competitiveness and profitability of all crops represented by the organization by focusing on four main areas: research, agronomy, market access and development, and communications. It is through investment in these key areas that Manitoba Crop Alliance can ensure wheat, barley, corn, sunflower and flax are sustainable production choices for Manitoba farmers. For more information, visit mbcropalliance.ca.