MCA News

Study reveals Manitoba Crop Alliance crop types are major drivers of Manitoba economy

March 13, 2024 (Carman, MB) Today, Manitoba Crop Alliance (MCA) released data highlighting the significant contributions of its crop types to the Manitoba economy.

MCA contracted information services company GlobalData to conduct a study assessing the impact of Manitoba-grown wheat (excluding durum), barley, grain corn, sunflower and flax on the province’s economy.

Together, these five crop types account for a large part of Manitoba’s agriculture industry. Several of these crops are also the foundations for important food industries, both within the province and beyond.

GlobalData found that the total economic impact of MCA’s five crop types averaged roughly $6.9 billion over the past three years, including more than 28,000 Manitoba jobs and $2.5 billion in wages.

“This study shows the major role our crop types play in the economic well-being of the province and the country,” says MCA chair Robert Misko, who farms east of Roblin, MB.

“As farmers, we have long known our position in the system and how we contribute to the province’s success, but it is heartening to see those contributions laid out in a measurable way that anyone can understand.”

For a full breakdown of the study, including summary data and in-depth reports for each crop type, visit mbcropalliance.ca/economic-impact.

This economic assessment was modelled after work done last year by Cereals Canada on wheat, barley, durum and oats. Visit cerealscanada.ca/economic-impact for more information.

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For more information, please contact:

Cole Christensen
Communications Manager                
403-589-3529
cole@mbcropalliance.ca

About Manitoba Crop Alliance:

Manitoba Crop Alliance is a non-profit organization established Aug. 1, 2020, representing more than 7,700 farmer members. Manitoba Crop Alliance puts their farmer members first and strives to continuously improve the competitiveness and profitability of all crops represented by the organization by focusing on four main areas: research, agronomy, market access and development, and communications. It is through investment in these key areas that Manitoba Crop Alliance can ensure wheat, barley, corn, sunflower and flax are sustainable production choices for Manitoba farmers. For more information, visit mbcropalliance.ca.

CWRC to administer new, $20-million Canadian National Wheat Cluster

March 6, 2024 (Carman, MB; Saskatoon, SK; Calgary, AB) – Valuable wheat research across the country will receive crucial funding through the newly announced Canadian National Wheat Cluster, worth more than $20 million over five years.

Administered by the Canadian Wheat Research Coalition (CWRC), the Wheat Cluster will fund research projects that advance wheat genetics, agronomy and sustainability for the benefit of Canadian farmers.

“Wheat is a vital crop in the rotations of grain farmers across the country,” said Jake Leguee, CWRC chair, who farms near Fillmore, SK.

“The investment in research through the Wheat Cluster will keep wheat profitable and sustainable for Canadian farmers, increasing quality and yields while finding new solutions for environmental stressors like drought and diseases like Fusarium head blight. Farmers have been practicing minimum tillage and nutrient stewardship for decades, and the activities funded under this will enhance those practices, allowing farmers to contribute further to the Government of Canada’s climate targets.”

Winnipeg North MP Kevin Lamoureux announced the new Wheat Cluster this afternoon on behalf of the Hon. Lawrence MacAulay, Minister of Agriculture and Agri-Food. Over $11.2 million in funding for the cluster will come from Agriculture and Agri-Food Canada (AAFC) through the Sustainable Canadian Agricultural Partnership (Sustainable CAP) AgriScience program, while over $9.3 million will come from producer and private organizations from across Canada, represented by:

  • Manitoba Crop Alliance (MCA)
  • Saskatchewan Wheat Development Commission (Sask Wheat)
  • Alberta Grains
  • Western Grains Research Foundation
  • Canadian Field Crop Research Alliance

“Canada’s reputation for world-class wheat depends on a strong research network, working together from coast to coast,” said Lori-Ann Kaminski, CWRC president and research program manager for cereal crops with MCA.

“In the previous Wheat Cluster, we made great strides toward innovations that will provide tangible benefits to Canadian wheat farmers for many years to come. I am confident the new cluster will be another triumph of teamwork across the wheat value chain.”

The CWRC is a collaboration between MCA, Sask Wheat and Alberta Grains aimed at improving the net relative profitability of wheat for western Canadian farmers.

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MEDIA CONTACTS:

Cole Christensen
Communications Manager
Manitoba Crop Alliance
403-589-3529
cole@mbcropalliance.ca

Dallas Carpenter
Communications Manager
Saskatchewan Wheat Development Commission
306-653-7967
dallas.carpenter@saskwheat.ca

Jonathan Anderson 
Director, Communications, Marketing & Events
Alberta Grains
403-371-2132
janderson@albertagrains.com

Manitoba Crop Alliance launches 2024 APP Cash Advance Program

March 4, 2024 (Carman, MB)  Manitoba Crop Alliance (MCA) is now accepting applications for 2024 Advance Payments Program (APP) cash advances, with funds to be issued starting April 2, 2024.

The APP is a federal loan program administered by MCA. It offers Canadian farmers marketing flexibility through interest-free and low-interest cash advances. Under the program, eligible farmers are eligible to receive up to $1,000,000, with the Government of Canada paying the interest on the first $100,000 of the advance for the 2024 program year.

Funds for the 2024 spring cash advance program will start being issued on April 2, 2024. For the 2024 program year, MCA’s interest rate on interest-bearing cash advances is prime – 0.50 per cent. This interest-bearing rate is the most competitive in Manitoba among other APP administrators, major banks and credit unions.

“The APP is a great tool that allows farmers to market their agricultural products when they want to and when it will provide the most benefit to their operation,” says MCA CEO Pam de Rocquigny. “After more than 40 years as an APP administrator, we’re proud to continue offering this valuable program to farmers across Manitoba.”

To apply for an advance under the 2024 program year, farmers can visit mbcropalliance.ca/advance-payments-program-cash-advance/ or phone the MCA office at 1-204-745-6661 or toll-free 1-877-598-5685 to request an application form.

MCA also continues to process applications for the 2023 program year on over 35 crop kinds and honey until March 15.

“Client satisfaction is our top priority with this program,” says de Rocquigny. “If our clients aren’t happy with their MCA cash advance experience, we haven’t done our job.”

If farmers would like to be notified regarding APP-specific information, please email hello@mbcropalliance.ca to be added to the subscriber list. More information about the APP can be found at mbcropalliance.ca.

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For more information, please contact:

Darcelle Graham
Chief Operating Officer
204-745-6661
darcelle@mbcropalliance.ca

About Manitoba Crop Alliance:

Manitoba Crop Alliance is a non-profit organization established Aug. 1, 2020, representing more than 7,700 farmer members. Manitoba Crop Alliance puts their farmer members first and strives to continuously improve the competitiveness and profitability of all crops represented by the organization by focusing on four main areas: research, agronomy, market access and development, and communications. It is through investment in these key areas that Manitoba Crop Alliance can ensure wheat, barley, corn, sunflower and flax are sustainable production choices for Manitoba farmers. For more information, visit mbcropalliance.ca.

Manitoba Crop Alliance introduces new board of directors

Tuesday, Feb. 20, 2024 (Carman, MB) Effective immediately, there are a few new faces representing wheat, barley, flax, corn and sunflower farmers across Manitoba.

Manitoba Crop Alliance (MCA) is proud to introduce its 2024-26 board of directors, including five new members: Doug Martin (East Selkirk), Leigh Smith (Oak Lake), Sally Parsonage (Baldur), Scott Mowbray (Cartwright) and Sheila Elder (Wawanesa). Martin is a delegate on MCA’s corn committee, Smith is a delegate on the flax committee, Parsonage is a delegate on the sunflower committee, and Mowbray and Elder both sit on the wheat and barley committee.

The new directors join six returning directors on the board:

  • Robert Misko (Roblin) – wheat and barley committee
  • Jonothan Hodson (Lenore) – corn committee
  • Gregg Fotheringham (Reston) – sunflower committee
  • Nick Matheson (Stonewall) – flax committee
  • Boris Michaleski (Ashville) – wheat and barley committee
  • Carl Bangert (Beausejour) – corn committee

Each of the new directors was elected from their respective crop committee during meetings held earlier this month. Together, the new board will be tasked with guiding the organization’s direction and spearheading the creation of its new strategic plan, with the primary goal of maximizing farmer levy dollars by investing in meaningful, independent research, valuable knowledge and targeted advocacy.

“When different perspectives and areas of expertise are added to our board, we are always stronger for it,” says MCA CEO Pam de Rocquigny. “This board of directors strikes an excellent balance between governance experience and fresh ideas, which will serve our farmer members well.”

MCA is also proud to introduce its new board executive for the upcoming year. The board of directors re-elected Robert Misko as chair and Jonothan Hodson as vice-chair.

“I’m excited to have the opportunity to continue serving as MCA’s chair,” Misko says. “I strongly believe in the important work MCA is doing to make our farmer members more productive and sustainable, and I’m proud to contribute to that work however I can.”

The board also elected Sally Parsonage as secretary, replacing outgoing director Warren McCutcheon.

“I initially joined MCA to contribute to the agriculture sector in Manitoba and to broaden my horizons off the farm,” Parsonage says. “I’ve really enjoyed my time as a delegate and am excited to contribute further on the executive. Helping to guide the organization’s research program has been the most interesting and rewarding part of my time with MCA.”

For more information about MCA’s board and crop committees, visit mbcropalliance.ca.

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For more information, please contact:

Cole Christensen
Communications Manager
Manitoba Crop Alliance         
403-589-3529
cole@mbcropalliance.ca

About Manitoba Crop Alliance:
Manitoba Crop Alliance is a non-profit organization established Aug. 1, 2020, representing over 7,700 farmer members. Manitoba Crop Alliance puts their farmer members first and strives to continuously improve the competitiveness and profitability of all crops represented by the organization by focusing on four main areas: research, agronomy, market access and development, and communications. It is through investment in these key areas that Manitoba Crop Alliance can ensure wheat, barley, corn, sunflower and flax are sustainable production choices for Manitoba farmers. For more information, visit 
mbcropalliance.ca.

Manitoba Crop Alliance awards six post-secondary students with 2023-24 bursaries

Thursday, Feb. 15, 2024 (Carman, MB) – Manitoba Crop Alliance (MCA) has awarded six post-secondary students from Manitoba with MCA 2023-24 bursaries valued at $2,000 each. The six bursary recipients are Emma Harms from Mather, Rhett Grieve from Virden, Ashlyn Whetter from Alexander, Brendan Friesen from Blumenfeld, Nathan Krahn from Rivers, and Cadence Krahn from Carman.

“Year after year, I am impressed with the curiosity and passion for agriculture displayed by our bursary recipients,” says MCA Chair Robert Misko. “These qualities will serve them well as they begin their careers, and I look forward to seeing how their generation moves our industry forward.”

MCA established these bursaries to assist with the financial needs of students who are enrolled in a post-secondary agricultural program within the province of Manitoba.

An independent selection committee was contracted to evaluate the applicants based on their connection to or interest in agriculture, explanation of why they decided to enroll in an agriculture-related post-secondary program, how they hope to benefit the agriculture industry once they have graduated and are in the workforce, and their academics and writing skills.

This year, the selection committee included Mallorie Lewarne, grow team advisor with Federated Co-operatives Limited; Anne Kirk, cereal crop specialist with Manitoba Agriculture; and Haider Abbas, applied research specialist at Manitoba Agriculture.

For more information about the MCA 2023-24 bursary program and to read biographies of the recipients, visit mbcropalliance.ca.

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For more information, please contact:

Cole Christensen
Communications Manager
Manitoba Crop Alliance         
403-589-3529
cole@mbcropalliance.ca

About Manitoba Crop Alliance:
Manitoba Crop Alliance is a non-profit organization established Aug. 1, 2020, representing over 7,700 farmer members. Manitoba Crop Alliance puts their farmer members first and strives to continuously improve the competitiveness and profitability of all crops represented by the organization by focusing on four main areas: research, agronomy, market access and development, and communications. It is through investment in these key areas that Manitoba Crop Alliance can ensure wheat, barley, corn, sunflower and flax are sustainable production choices for Manitoba farmers. For more information, visit 
mbcropalliance.ca.

Manitoba Crop Alliance begins issuing cash advances on winter cereals planted fall 2023

MCA_CashAdvance

Dec. 5, 2023 (Carman, MB) – Manitoba Crop Alliance (MCA) is pleased to announce it has received approval to start issuing cash advances on winter wheat and fall rye planted in fall 2023 through Agriculture and Agri-Food Canada’s Advance Payments Program (APP).

The APP is a federal loan program administered by MCA. It offers Canadian farmers marketing flexibility through interest-free and low-interest cash advances. Under the program, eligible farmers are eligible to receive up to $1,000,000, with the Government of Canada paying the interest on the first $100,000 of the advance for the 2024 program year. Funds can be issued in three to five business days once the application process is complete. MCA’s interest rate on interest-bearing cash advances is competitive with major banks and credit unions.

“MCA strives to offer an unmatched level of customer service to all our cash advance clients,” says MCA chair Robert Misko. “Our friendly and knowledgeable APP staff are always happy to answer questions from farmers and walk them through the application process.”

To apply for an advance under the 2024 program year on winter wheat and fall rye planted in fall 2023, farmers can phone MCA’s office at 1-204-745-6661 or toll-free at 1-877-598-5685 to request an application form.

MCA also continues to process applications for the 2023 program year on more than 35 crop kinds and honey.

“As an organization that represents thousands of farmers across Manitoba, MCA understands how important it can be to have the financial flexibility that a cash advance can offer,” says MCA vice-chair Jonothan Hodson.

“I know other farmers like myself are busy and our financial needs can be complex, which is why we take great pride in the fast turnaround times we offer on all cash advance applications.”

If farmers would like to be notified regarding APP-specific information, please email hello@mbcropalliance.ca to be added to the subscriber list. More information on the APP can be found at mbcropalliance.ca.

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For more information, please contact:

Darcelle Graham
Chief Operating Officer
Manitoba Crop Alliance
204-745-6661
darcelle@mbcropalliance.ca

About Manitoba Crop Alliance:

Manitoba Crop Alliance is a non-profit organization established Aug. 1, 2020, representing over 7,700 farmer members. Manitoba Crop Alliance puts their farmer members first and strives to continuously improve the competitiveness and profitability of all crops represented by the organization by focusing on four main areas: research, agronomy, market access and development, and communications. It is through investment in these key areas that Manitoba Crop Alliance can ensure wheat, barley, corn, sunflower and flax are sustainable production choices for Manitoba farmers. For more information, visit mbcropalliance.ca.

CMBTC study reveals malting barley lines that pack a punch

Nov. 2, 2023 (Winnipeg, MB) – According to a recent study by the Canadian Malting Barley Technical Centre (CMBTC), in collaboration with Manitoba Crop Alliance (MCA), new Canadian malting barley varieties can be grown successfully in Manitoba.

With comparable yields and quality to the check variety, AAC Synergy, new varieties like AAC Connect, CDC Fraser, CDC Copper, CDC Churchill and AAC Prairie are the next generation of high quality malt varieties for producers.

“The study showed that these new varieties offer good agronomics and the high end-use quality traits that are the hallmark of Canadian malting barley,” says Peter Watts, Managing Director at the CMBTC.

In the past, producers in Manitoba struggled with diseases like fusarium head blight in malting barley. Thanks to new varieties that boast improved disease packages, along with better fungicide products and improved management practices, fusarium has not been a significant issue in recent years.

Producers growing malting barley varieties have the option of both malting and feed markets. With a malt barley variety, farmers gain an additional 2.5 million tonne market that they could not access with feed varieties. As well, malt barley generally offers a premium of around $1 per bushel or more.

“Manitoba is one of the best barley producing regions in the world,” says Pam de Rocquigny, CEO of MCA. “This success can be attributed to climate and geography, and our advanced farming practices.”

Barley is a good cereals crop option, as it provides many benefits when included in crop rotations. Barley can be planted early in the growing season and is both competitive and high yielding. Furthermore, including barley in crop rotations can provide flexibility during harvest, as it matures early, allowing harvest to be spread out between crop types. “In combination, these attributes make barley a great option for farmers,” says de Rocquigny.

More details on the study can be viewed here.

A number of companies in Manitoba source malting barley to supply the domestic and international market including CMBTC members Cargill, Richardson, Viterra, Malteurop and Boortmalt, as well as other malting and grain companies in the province.

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For more information:

Peter Watts
Managing Director
CMBTC
Phone: 204-983-1981
Email: pwatts@cmbtc.com

About the CMBTC: 
Founded in 2000, the CMBTC is a national, independent, member-based, non-profit association that combines technical services, market development, support for the Canadian barley value chain, customer relations and advocacy for Canada’s barley industry in a model that maximizes the opportunity to grow Canada’s markets for barley and malt and to create value.

About Manitoba Crop Alliance:
Manitoba Crop Alliance is a non-profit organization established Aug. 1, 2020, representing over 7,700 farmer members. Manitoba Crop Alliance puts their farmer members first and strives to continuously improve the competitiveness and profitability of all crops represented by the organization by focusing on four main areas: research, agronomy, market access and development, and communications. It is through investment in these key areas that Manitoba Crop Alliance can ensure wheat, barley, corn, sunflower and flax are sustainable production choices for Manitoba farmers. For more information, visit mbcropalliance.ca.

Manitoba Crop Alliance Demonstrates Commitment to Agriculture Education with $185,000 Multi-Year Funding for Agriculture in the Classroom-Manitoba

***** News Release from Agriculture in the Classroom-Manitoba *****

July 17, 2023 (Winnipeg, MB) – Agriculture in the Classroom-Manitoba (AITC-M) is thrilled to announce an extraordinary multi-year funding commitment from Manitoba Crop Alliance (MCA), a prominent partner dedicated to enhancing agricultural literacy across Manitoba. MCA has pledged $185,000 to support AITC-M over the next three years, solidifying their position as a champion of agriculture education in the region.

“This remarkable investment by Manitoba Crop Alliance fills us with excitement and gratitude, “says Katharine Cherewyk, Executive Director of AITC-M. “Multi-year funding commitments empower us to chart an ambitious and strategic growth plan that addresses crucial areas: reducing teacher wait lists, developing new high-quality learning kits, and measuring our impact of public trust through programs and resources.”

AITC-M envisions a future where students possess the critical thinking skills to evaluate agriculture, explore exciting career prospects, and make informed decisions that contribute to the success of the agri-food industry. MCA shares this vision, making their commitment even more meaningful.

“We are proud to support the outstanding work AITC-M does to teach students about our vibrant and vital industry,” says MCA CEO Pam de Rocquigny. “This multi-year commitment reflects our belief in the value of agriculture education and the importance of maintaining and expanding these valuable programs and resource offerings.”

As a foundational sponsor, MCA has played a vital role in the development of popular AITC-M resources. Their support has made resources like the Manitoba Seed Kit possible — an engaging, hands-on tool designed for Grade 3-6 classrooms to introduce students to the diversity of crops grown in Manitoba. Additionally, their expertise was critical to the creation of the Foundations of Manitoba Agriculture virtual resource hub — a comprehensive collection of interactive courses and information sheets for K-12 classrooms, fostering a meaningful connection to food and where it comes from.

The multi-year commitment will start during the 2023/24 financial year and extend until 2025/26, ensuring sustained support for AITC-M’s mission. As we celebrate this significant investment from MCA, we encourage other organizations to follow suit and make multi-year commitments that drive the advancement of agriculture education.

To learn more about Agriculture in the Classroom-Manitoba and its transformative initiatives, please visit aitc.mb.ca. For additional information about MCA, please visit mbcropalliance.ca.

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TO ARRANGE AN INTERVIEW, CONTACT:

John Gaudes
Communications Manager
Agriculture in the Classroom-Manitoba
204-297-6259
john@aitc.mb.ca

Cole Christensen
Communications Manager
Manitoba Crop Alliance
403-589-3529
cole@mbcropalliance.ca

About AITC-M:
Agriculture in the Classroom-Manitoba connects educators and students from K to 12 with curriculum-based programs, learning activities and educational resources designed to learn more about the important role agriculture plays in their everyday lives. AITC-M has been in operation since 1988 and is a member of Agriculture in the Classroom-Canada.

About Manitoba Crop Alliance:
Manitoba Crop Alliance is a non-profit organization established Aug. 1, 2020, representing over 7,700 farmer members. Manitoba Crop Alliance puts their farmer members first and strives to continuously improve the competitiveness and profitability of all crops represented by the organization by focusing on four main areas: research, agronomy, market access and development, and communications. It is through investment in these key areas that Manitoba Crop Alliance can ensure wheat, barley, corn, sunflower and flax are sustainable production choices for Manitoba farmers. For more information, visit mbcropalliance.ca.

CWRC Appoints New President, Transitions Host Duties To MCA

May 25, 2023 (Carman, MB; Saskatoon, SK;Calgary, AB) – The Canadian Wheat Research Coalition (CWRC) – a collaboration between the Alberta Wheat Commission (AWC), Saskatchewan Wheat Development Commission (Sask Wheat) and Manitoba Crop Alliance (MCA) – has appointed a new president, following the transition of hosting duties from AWC to MCA.

Lori-Ann Kaminski, research program manager – cereal crops with MCA, is the new CWRC president. The president, who is appointed from the host organization and approved by the CWRC board of directors, is the key contact for external stakeholders.

The CWRC’s operational hosting duties rotate every three years between the three Prairie producer organizations who represent wheat farmers in Alberta, Saskatchewan and Manitoba. Hosting duties include administrative functions, such as research funding co-ordination; communications activities,such as website updates and annual reports;and planning and co-ordination of CWRC’s annual general meeting.

“I would like to thank AWC, and Sask Wheat before them,for their significant contributions to build the CWRC’s success during their time as hosts,” says Kaminski.

“MCA strongly believes in the value of the collaborative approach to wheat research that the CWRC promotes and is proud to assume hosting duties for the organization overthe next three years.”

The CWRC facilitates a collaborative approach to producer support of regional and national wheat research in variety development and agronomy. This has included administering the 2018-23 Canadian National Wheat Cluster under Agriculture and Agri-Food Canada’s (AAFC) Canadian Agricultural Partnership and now the new 2023-28 Canadian National Wheat Cluster under AAFC’s Sustainable Canadian Agricultural Partnership.

“This year marks the end of one successful Canadian National Wheat Cluster and the beginning of a new cluster that will lead to innovation in variety development and agronomic practices that allow Canadian wheat producers to increase the net profitability of growing wheat,” says Jake Leguee, CWRC chair and Sask Wheat vice-chair.

“There is a strong return on investment for producers investing in publicly funded wheat research in Canada, and the CWRC continues to lead the way in funding research that addresses the issues that matter most towheat producers across the country.”

Media Contacts:

Megan Evans
Communications and Events Manager
Alberta Wheat and Barley Commissions
403-219-7902
mevans@albertawheatbarley.com

Dallas Carpenter
Communications Manager
Saskatchewan Wheat Development Commission
306-653-7967
dallas.carpenter@saskwheat.ca

Cole Christensen
Communications Manager
Manitoba Crop Alliance
403-589-3529
cole@mbcropalliance.ca

Manitoba Crop Alliance launches 2023 APP Cash Advance Program

March 1, 2023 (Carman, MB)  –  Manitoba Crop Alliance (MCA) is now accepting applications for the 2023 Advance Payments Program (APP), with funds to be issued starting April 1, 2023.

The APP is a federal loan program administered by MCA on behalf of Agriculture and Agri-Food Canada (AAFC). It offers Canadian farmers marketing flexibility through interest-free and low-interest cash advances, allowing them to sell their agricultural products based on market conditions rather than the need for cash flow.

“The program is available to farmers across Manitoba and allows them to access funds throughout the growing season when they need them most,” says Pam de Rocquigny, CEO of MCA.

“Our friendly and knowledgeable cash advance staff are always a click or call away, ready to answer clients’ questions and walk them through the application process.”

MCA provides cash advances on over 35 different crop kinds, including cereals, grain corn, oilseed crops, pulses, specialty crops, hay and grasses, and honey. Farmers can access up to $1 million per program year in advances based on the value of their agricultural product.

In 2023, AAFC will pay the interest on the first $250,000 advanced to a producer. For interest-bearing cash advances, in 2023, MCA has secured lower interest rates that are better than or very competitive with other APP administrators, as well as major banks and credit unions. Call our office today to learn more.

“As an APP administrator for more than 40 years, we offer an unmatched level of customer service to clients when they come to us for an advance,” says de Rocquigny. “We know farmers are busy and their financial needs are complex, which is why we pride ourselves on fast turnaround times on all cash advance applications.”

For more information about the APP Cash Advance program – including 2023 application forms, rates and fees, and important dates and deadlines – visit mbcropalliance.ca.

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For more information, please contact:

Cole Christensen
Communications Manager
403-589-3529
cole@mbcropalliance.ca

About Manitoba Crop Alliance:

Manitoba Crop Alliance is a non-profit organization established Aug. 1, 2020, representing over 7,700 farmer members. Manitoba Crop Alliance puts their farmer members first and strives to continuously improve the competitiveness and profitability of all crops represented by the organization by focusing on four main areas: research, agronomy, market access and development, and communications. It is through investment in these key areas that Manitoba Crop Alliance can ensure wheat, barley, corn, sunflower and flax are sustainable production choices for Manitoba farmers. For more information, visit mbcropalliance.ca.

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