Manitoba Crop Alliance Celebrating 40 Years Administering Advance Payments Program (APP)

Manitoba Crop Alliance Celebrating 40 Years Administering Advance Payments Program (APP)
Manitoba Crop Alliance Celebrating 40 Years Administering Advance Payments Program (APP)


Tuesday, March 2, 2021 (Carman, MB) – This year, Manitoba Crop Alliance (MCA) is thrilled to celebrate 40 years of being an administrator of Agriculture and Agri-Food Canada’s (AAFC) Advance Payments Program (APP). The APP is a federal loan program administered by MCA. It offers Canadian farmers marketing flexibility through interest-free and low interest cash advances.

“Celebrating 40 years of being an APP administrator is a big milestone for MCA”, says Pam de Rocquigny, Chief Executive Officer, MCA. “We’re proud to celebrate this milestone and will continue to provide the high level of personalized, friendly, small town service our clients expect and deserve when they contact our office regarding APP now, and well into the future.”

MCA provides cash advances on over 30 different crop kinds, including the major crops such as wheat, canola, soybeans, and grain corn. MCA’s interest rate on interest-bearing cash advances is a competitive rate with major banks and credit unions.

MCA is currently accepting applications for the 2021 program year with funds to be issued starting April 1, 2021 and will continue to accept applications for short term financing needs under the 2020 program year.

“MCA has recently published APP Service Standards on our website defining the high level of service our customers can expect when they contact us. As we celebrate 40 years of being an APP administrator, we recognize producers have the choice of administrators and we’d like to thank our loyal customers for their continued support,” adds de Rocquigny.

MCA’s staff will continue to work closely with partners at AAFC to deliver the APP and provide administrative options to serve Manitoba farmers. For more information about the APP or to review the APP Service Standards, visit


About Manitoba Crop Alliance:
Manitoba Crop Alliance is a non-profit organization established August 1, 2020 representing over 9,000 farmer-members. Manitoba Crop Alliance puts their farmer-members first and strives to continuously improve the competitiveness and profitability of all crops represented by the organization by focusing on four main areas: research, agronomy, market access and development, and communications. It is through investment in these key areas that Manitoba Crop Alliance can ensure wheat, barley, corn, sunflower and flax are sustainable production choices for Manitoba farmers. For more information, visit

For more information, please contact:

Pam de Rocquigny

Chief Executive Officer

Manitoba Crop Alliance

204.745.6661 |