Grain markets are driven by unpredictable events. Even though that truth is widely recognized, price prediction (with all its limitations) is often the basis of many marketing plans. It’s frequently said that “history doesn’t repeat itself, but it often rhymes.” What if grain market history is a more reliable indicator of price direction than predictions about weather, geopolitics or crop reports? Can “the data” improve the odds of a successful marketing plan? This workshop will focus on how to use market data and history to help shape plans for marketing this year’s crop and next year’s crop, with increased odds of success.

Speaker Bio

Chuck Penner founded LeftField Commodity Research in 2010. He has spent nearly 30 years working in the Canadian grain industry, including five years as Senior Consultant in the Canadian office of Informa Economics, one year as the Director of Marketing Strategy for Blacksheep Strategy and 15 years in various roles at United Grain Growers and Agricore United. Penner has an Agribusiness Diploma and a B.Sc. Degree in Agricultural Economics from the University of Manitoba. He also has a Diploma in Biblical Studies from Winkler Bible Institute.

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