For more than 20 years, Cereals Canada has welcomed grain farmers from across the country to its Winnipeg headquarters to take part in the Combine to Customer program.

The three-day course includes sessions on wheat breeding and the key qualities of western Canadian wheat classes customers depend on, plus market outlook presentations, grain grading demonstrations, updates on market access and advocacy issues of the cereals value chain and Cereals Canada initiatives. As well, hands-on technology demonstration sessions will be presented in the Cereals Canada analytical services lab, pilot mill, pilot bakery, pasta plant and noodle lab.

Farmers can choose from three sessions:

1. Feb. 4-7, 2024
2. Feb. 20-23, 2024
3. March 3-6, 2024 (French interpretation offered)

Spaces are limited for each session. Must be an active wheat grower and MCA farmer member to attend.

For more information or to register, email andrew@mbcropalliance.ca.