The first edition of The Focal Point – Manitoba Crop Alliance’s (MCA) research magazine – was mailed out to members this month. Building on the research foundation initiated by MCA’s five founding organizations, MCA has established a comprehensive research program to continue to advance the interests and profitability of farmer members. The research program allows for a whole-farm, cross-commodity approach to research that is not crop-specific, such as soil health, pest management and crop rotations.