Consumer Outreach

Market Development & Advocacy
Consumers and end-use customers play a very important role in agriculture. Finding new ways to reach this audience to provide them with information on how they can use the products produced by the crops we represent, along with factual, science-based knowledge is very important to Manitoba Crop Alliance.

Great Tastes of Manitoba

Great Tastes of Manitoba

Manitoba Wheat and Barley Growers Association (MWBGA) had the opportunity to sponsor television series, Great Tastes of Manitoba (GTOM) as a product placement sponsor for many years. Manitoba Crop Alliance has now replaced MWBGA in this partnership and is working with GTOM to bring more great recipes to viewers! Most recently, MCA worked with GTOM to produce a farmer profile video featuring Anastasia Kubinec and her family on their farm near Holland, Manitoba. Click on the article below to view it.

Please check back for information on more exciting consumer outreach initiatives to come.