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Consumer Outreach

Market Development & Advocacy
Consumers and end-use customers play a very important role in agriculture. Finding new ways to reach this audience to provide them with information on how they can use the products produced by the crops we represent, along with factual, science-based knowledge is very important to Manitoba Crop Alliance (MCA). Learn more about how MCA is connecting with consumers and end-use customers below.

Great Tastes of Manitoba

Great Tastes of Manitoba

MCA is proud to sponsor television series, Great Tastes of Manitoba (GTOM), as they reach consumers and share stories about how food is produced in Manitoba, and provide tips for choosing and preparing locally grown ingredients. The show recently celebrated their 30th anniversary and the first episode of season 32 aired on September 11, 2021.

Last season MCA worked with GTOM to produce a farmer profile video featuring Anastasia Kubinec and her family on their farm near Holland, Manitoba. Click on the article below to view the video.

For season 32, MCA and GTOM worked together to produce a farmer profile video featuring Dean Toews and his family from MacGregor, Manitoba. Click on the article below to view the video.

Fields to Forks

Another initiative MCA is proud to be a part of is Fields to Forks with Bell Media. Fields to Forks has been airing in Eastern Canada, and has just begun airing in Manitoba and Western Canada this year. This partnership is an opportunity to work with Bell Media and utilize their TV, Radio and Digital platforms to provide consumers and end-users with insight to how farmers are making a positive impact to business and the environment, and learn about food processing and consumption. MCA recently worked with Bell Media to produce a video profiling farmer member Doug Martin from East Selkirk where he operates a family farm. Doug’s story was highlighted on CTV Winnipeg throughout the month of October. Click on the article below to watch Doug’s story.

Doug also appeared on CTV Morning Live where he talked about some of MCA's accomplishments over the past year. Click here to watch Doug on CTV Morning Live.

Agriculture in the Classroom – Manitoba

Agriculture in the Classroom – Manitoba’s (AITC-M) mission is to “inspire every student in Manitoba with a deeper understanding of how agriculture works, and why it’s so important in our province and our world.” MCA is proud to support AITC-M recognizing that today’s students are our future leaders, voters, consumers, and the like. Many kids have never been exposed to a farm, so it is important they have opportunities to learn about where their food comes from, how it is produced and how farmers are stewards of the land.

MCA is proud to support AITC-M and the following resources:

Manitoba Seed Kit – An interactive resource that contains seeds from 15 crops grown in Manitoba (fibre, forage, food, feed) encouraging students and teachers to learn about these crops and their importance in our province and around the world.

Foundations of Manitoba Agriculture Resource – A virtual resource that highlights all major crop and livestock commodities in Manitoba, available in three different formats to appeal to teachers and students from K-12.

Click here to learn more about our partnership with AITC-M.

Please check back for information on more exciting consumer outreach initiatives to come.