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Video: Sustainable succession

Manitoba Crop Alliance (MCA) was proud to work with local television cooking show Great Tastes of Manitoba and Frank Digital over the summer to produce this video featuring sunflower crop committee delegate Sally Parsonage and her family.

Sally is a grain farmer from Westman, and she and her three siblings have all returned to work in the family farm business after spending time away, bringing their spouses and young families with them. They credit their success to their parents' willingness to involve them in the farm early, for having a plan for succession, and for welcoming innovation and opportunities that have created a fulfilling role for each of them.

Through this partnership with Great Tastes of Manitoba, MCA is able to share with consumers positive stories around common agriculture production practices used in Manitoba. Sharing these messages with the public plays a very important role in creating awareness and bridging the gap between our farms and today’s consumer.

To learn more about Great Tastes of Manitoba, visit