Market Development

Market Development and Access

Manitoba Crop Alliance will maintain and strengthen the mandate of the five founding organizations’ market development and access priorities. By reducing administrative overlap and pooling resources, the farmer member board of directors and highly skilled staff will ensure continued support of market development and access support that directly benefits farmer members.

Manitoba Crop Alliance will continue to build relationships with national organizations and commit to funding, managing, and monitoring projects that will advance the interests and profitability of farmer members in the areas of market development and access.

General Market Development Objectives:

  • Position and promote Manitoban and Canadian wheat (spring and winter), barley, corn, sunflowers and flax production and products in a way that increases value, decreases marketing costs, and provides a greater net back to producers.
  • Participate in the development of a path toward the broader acceptance of proven science-based market solutions and innovations.
  • Providing funding and support to organizations Manitoba Crop Alliance is a member of to anticipate market needs in larger traditional markets and smaller strategic markets.
  • Promote consumer outreach, domestic consumption, and novel uses of Manitoban and Canadian wheat (spring and winter), barley, corn, sunflowers, and flax production.
  • Maintain and enhance Canada’s quality brand reputation.
  • Protect Canada’s reputation as a quality supplier and maintain/grow market access by providing information to farmer members through strategic partnerships.

Key Partnerships Include: